Loma Curvature Curvy Crème 8.45 Ounce

I always wore my hair blow dried in a straight style. This product is a game changer. I thought I had mostly straight hair but not so, it is actually wavy with the Loma curvy crème. My hair looks shiny and the look lasts several days. My hair feels very healthy and clean. I do have thick hair and this product accentuates the thickness. I towel dry my hair to remove most of the moisture before applying the crème. I then either dry with a diffuser or let it air dry. I now have waves without a perm. Awesome product.

I have tried A LOT of curly hair products, curl creams in particular, and this is still my favorite. While this product does get some hate for leaving crunch, I have found that once my hair has properly air-dried or been diffused, I can use my hands/oil to break up the crunch a bit and then I am left with soft, bouncy, frizz-free curls. I love how this product has a firm hold but feels light and gives my hair bounce/volume as opposed to weighing it down. I also have found that my second or third-day hair is the most defined with this product even without reapplication. I think it is perfect for someone with thick, medium-curly hair that is prone to frizz. My only complaint is that the product itself is sticky when applying.

I am recently venturing back into the curly hair life after years of straightening almost daily. After getting a DevaCut, I wasn't thrilled with the products they used (DevaCurl) because I felt they dried out my hair and didn't give it the "curl" I was looking for. I had this tube in my bathroom from years back, so I decided to give it another shot. I have to say, this is the only product that makes me hair feel soft, moisturized, AND gives me the curl and volume I want. Routine: I co-wash my hair with Tresemme Botanique Nourish and Replenish conditioner. After rinsing, I run my fingers through my hair from end to root upside down in the shower to get out any tangles. I then apply a slightly smaller than a half-dollar amount of Loma Curvy Creme to my hair by scrunching (still upside down). You want to hear that squishy sound. After, I take an old t-shirt and scrunch again to get out the excess moisture. Then I air dry (typically takes about an hour and a half for me) and finally, scrunch out the crunch. I'm left with soft, moisturized curls that last at least 2 days if I sleep in a pineapple! I couldn't recommend this product enough! (For reference, I've attached pictures. The one in my sunglasses is me with this product right before my DevaCut, the other is this product a day after my DevaCut. Both are fine, but obviously, the quality of the cut DOES matter too!)

I was really disappointed when my tried and true curl cream was discontinued, I spent quite awhile trying others that aren’t made with toxic, nasty junk. I had a really hard time finding any that worked well and didn’t smell super strong. I decided to try this, and it took a little trial and error, but it’s pretty good with a few tweaks. 1) It’s best on wet, freshly washed hair. Don’t over dry your hair, and leave it pretty wet. I have chin-shoulder length layered hair and use slightly over a quarter size amount. Work it thoroughly through the hair with a fine toothed comb, then bring curls back together by taking flat “praying hands” through sections. I air dry or sometimes partially diffuse roots then air dry, and there is good hold without it getting crunchy. 2) It is really sticky, and it doesn’t work well on its own on days you don’t wash your hair. On days between washes, I let me hair steam in the shower, then take a pea size amount of this + a pea size amount of another thicker gel with more hold + a bit of water, and use it to touch up frizzy areas. On its own, it’s too sticky on dry hair and gets crunchy. Pros: Great in wet hair Faint, pleasant smell Pretty clean ingredients Cons: Too sticky for dry hair touch ups A little pricy Can get crunchy if too much is used

I have been using this product for years. I have naturally curly hair and spent years trying everything available to enhance curls and minimize frizz since I live in a very humid climate. THIS IS SO PERFECT. Does exactly what I want and the best part is ONLY NEED TO PUT THIS ON MY OUT OF THE SHOWER TOWEL DRIED HAIR AND NO OTHER PRODUCTS ARE REQUIRED!!!! A little goes a long way. I can let it dry naturally with this product and my hair look amazing. Blow drying with a diffuser and this product gives me a bit of a different look ... HIGHLY RECOMMEND PRODUCT FOR YOU CURYLY HAIR PEEPS THAT LOVE THE CURL BUT NOT THE FRIZZ!!!

This product works to keep my curls. I have used this product for about 5 years.

I really wanted to like this Loma curl crème, because I love their shampoo and conditioning treatment, however, it left my hair feeling stiff and it didn’t distribute easily in my hair. I have 3a type curls, so I like a strong hold that keeps the curls defined but still stays soft.

Great product! I love the smell which is not too overwhelming, and it shapes my curls without making them too crunchy

Smells great but leaves hair a bit crunchy

This product is my new fave. It doesn’t leave me crunchy, just soft frizz-free curls. I’m very fearful this will discontinue now that it has my heart..

Good

I'm not one for putting product in my hair and this creme is so easy! I suspect that those who gave bad reviews may have put it in their hair when it was too wet or too dry. The amount of compliments I receive after using this product is incredible. I would definitely recommend this product (and have been!)

This is some of my absolute favourite curl product. Easy on my my sensitive scalp; beautiful and soft curl definition.