What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Chic Auburn Brown 6AB, 1 Hair Dye Kit (Pack of 2)

L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Chic Auburn Brown 6AB, 1 Hair Dye Kit (Pack of 2)

Product ID: 87888680

Details

Brand
L'Oreal Paris
Color
6AB Chic Brown
Item Form
Gel
Package Information
Bottle
Product Benefits
Conditioning

⏳Up to 9 weeks fade-defying color

💧No-drip gel formula for precise application

☀️UV filter & Vitamin E for color protection

$67.32

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Description

🔥 Turn heads with color that won’t quit! #ChicAuburnGlow

COMPLETE CARE KIT - Includes everything you need—color gel, developer crème, shine protect conditioner, gloves, and instructions for salon-quality results at home.
LONG LASTING RADIANCE - Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—no more mid-month touch-ups!
PRECISION NO DRIP GEL - Experience mess-free, exact application with our innovative no-drip gel formula designed for all hair types.
FADE DEFYING TECHNOLOGY - Infused with UV filters and Vitamin E, this formula locks in your first-day color vibrancy while conditioning for silky, resilient hair.
GRAY COVERAGE CONDITIONING - Achieve full gray coverage with a gentle, gluten-free formula that nourishes your hair as it colors.

L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color in Chic Auburn Brown delivers rich, radiant color with up to 9 weeks of fade resistance. Featuring a no-drip gel formula for precise application and a UV filter plus Vitamin E-infused conditioner, this kit ensures vibrant, silky hair with full gray coverage. Suitable for all hair types and gluten-free, it’s the ultimate at-home professional hair color experience.

Specifications

ASIN	B07D9P55NB
ASIN	B07D9P55NB
Best Sellers Rank	#183 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Hair Color
Brand Name	L'Oreal Paris
Color	6AB Chic Auburn Brown
Container Type	Bottle
Customer Reviews	4.6 4.6 out of 5 stars (2,201)
Full Cure Time	8 Weeks
Global Trade Identification Number	00071249378601
Hair Color Permanence	Permanent
Hair Type	All
Item Form	Gel
Item model number	071249378601
Manufacturer	L'Oreal Paris
Manufacturer	L'Oreal Paris
Manufacturer Part Number	071249378601
Material Features	Gentle, conditioning, fade-defying, Gluten Free
Material Type Free	Gluten Free
Model Number	071249378601
Number of Items	2
Package Size Name	Pack of 2
Product Benefits	Conditioning, Hair Coloring
Product Dimensions	2.26 x 7 x 6.25 inches; 1.15 Pounds
Recommended Uses For Product	Softening
Set Name	Superior Preference Complete Kit
Suitable Hair Color	All Hair Colors
UPC	071249378601
UPC	071249378601
Unit Count	2 Count

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