What is permanent hair dye?

Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy.

What does fade-defying color mean, and how does it work in a permanent hair color formula?

Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading.

Does Superior Preference permanent hair color provide full gray coverage?

Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage.

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner.

Fully operational. Shipping worldwide, on schedule.Duty & taxes paid at delivery

Help Track order

Account Cart

Fully operational. Shipping worldwide, on schedule.Duty & taxes paid at delivery

Help Track order

Account Cart

Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Ash Blonde 9A, 1 Hair Dye Kit (Pack of 2)

Product ID: 87004054

Details

Brand
L'Oreal Paris
Color
9A Light Ash
Item Form
Gel
Package Information
Box
Product Benefits
Conditioning

⏳Up to 9 weeks fade-defying color

🌟Vitamin E-infused Shine Protect Conditioner

💧No-drip gel formula for precise application

$64.33

Duties & taxes included

In stock

Sold byAmazon USADelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to USA.

Secure transaction

Description

✨ Own your glow with fade-defying brilliance!

COMPLETE CARE KIT - Includes color gel, developer crème, shine protect conditioner, gloves, and instructions—everything you need for flawless color.
LONG LASTING RADIANCE - Enjoy luminous, fade-defying hair color that stays vibrant for up to 9 weeks—because your look deserves to last.
PRECISION NO DRIP FORMULA - Gel texture ensures mess-free, exact application for salon-quality results at home every time.
GRAY COVERAGE CONDITIONING - Superior gray coverage combined with conditioning agents leaves hair soft, shiny, and resilient.
TRUSTED INNOVATION SINCE 1973 - Backed by L'Oreal Paris’s cutting-edge technology and expertise, delivering over 50 luminous shades to express your unique style.

L'Oreal Paris Superior Preference Light Ash Blonde is a permanent hair color kit featuring a no-drip gel formula and a Vitamin E-enriched conditioner that delivers rich, luminous, and fade-defying color for up to 9 weeks. Designed for all hair types, it offers superior gray coverage and conditioning in a complete at-home kit trusted since 1973.

Specifications

ASIN	B07D9W1QM9
ASIN	B07D9W1QM9
Best Sellers Rank	#188 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #4 in Hair Color
Brand Name	L'Oreal Paris
Color	9A Light Ash Blonde
Container Type	Box
Customer Reviews	4.5 4.5 out of 5 stars (59,078)
Global Trade Identification Number	00071249378816
Hair Color Permanence	Permanent
Hair Type	Normal
Item Form	Gel
Item model number	071249378816
Manufacturer	L'Oreal Multipacks Ameripac
Manufacturer	L'Oreal Multipacks Ameripac
Manufacturer Part Number	PR-COM-RT-X889784
Material Features	Gentle, conditioning, fade-defying
Material Type Free	Ammonia Free,Peroxide Free
Model Number	071249378816
Number of Items	2
Package Size Name	Pack of 2
Product Benefits	Conditioning, Hair Coloring
Product Dimensions	4.52 x 3.5 x 6.25 inches; 1.19 pounds
Recommended Uses For Product	Softening
Set Name	Complete Kit
Suitable Hair Color	Light Blonde
UPC	071249378816
UPC	071249378816
Unit Count	2 Count

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Neha S.

Excellent communication throughout the order process. Product is perfect.

2 weeks ago

Ali H.

Fast shipping and excellent packaging. The Leatherman tool feels very premium and sturdy.

1 day ago

View all Trustpilot reviews

Shop Global, Save with Desertcart

Value for Money

Competitive prices on a vast range of products

Shop Globally

Serving millions of shoppers across more than 100 countries

Enhanced Protection

Trusted payment options loved by worldwide shoppers

Customer Assurance

Trusted payment options loved by worldwide shoppers.

Desertcart App

Shop on the go, anytime, anywhere.

$64.33

Duties & taxes included

In stock

Sold byAmazon USADelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to USA.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Anjali K.

The product quality is outstanding. Exactly what I needed for my work.

1 month ago

Sneha T.

Received my product in pristine condition. Great service overall.

1 month ago

View all Trustpilot reviews