Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Blonde 9, 1 Hair Dye Kit

This is a great product! It's not too thick,so it's easy to apply. It gives great coverage that lasts, even for hard to cover gray hair. It doesn't fade if used regularly. This is always my go to for a beautiful look. And it's a good price.

I was ordering all brands of hair coloring over the years and spending a fortune on them. Fairly recently, I needed to color my hair quickly so I purchased this product through Amazon because the delivery is amazing. It arrived the next day and it was so easy to use. The kit includes a liquid instead of a paste which makes the mixing of the products much easier. It was simple to apply, it completely covered all my gray/white hair and left a beautiful, soft dark blond. It also comes with a tube of tinted cream rinse that I use inbetween coloring. I have reordered this color and willl continue to do so.

Absolutely beautiful color application was easy. Color was so close to the box that doesn’t always happen with hair dye, but this one I would definitely count on. I do not have any pictures of myself from when I dyed my hair, but I wanted to leave a review because it worked so well and I’m thinking about going back to this color in the fall

Pretty color but looks more blonde. I put a copper refresher over it to get it more orange/red. Works perfectly fine though for coverage. I would use again.

Im in love! I have been using Nutrisse for years, medium blonde. I was ok with it, but it just kinda too red for me for the 1st 2 weeks. I thought that's just what it had to be? Got better after a few washings? But decided I needed a change. Nutrisse doesn't have the shade that I am going for, Ash Blonde. But L'Oreal does. I was REALLY hoping it would turn out ok, because I was used to the other product and method, and I wasnt completely sure of the color. But IT IS PERFECT! Exactly my natural shade, but a smidge better. Now, when it grows out a bit, it wont be very noticeable (a perk of being blonde, the grays dont stand out too much for a while). I am very thrilled with the product, ease of instructions, and the conditioner is devine. I'll be a lifetime repeat customer.

Just used the 5CB Medium Chestnut Brown last night and it’s not exactly the color I wanted but I knew the risk I was taking going in and I don’t hate it. The formula for this is runny and does drip, so watch out for those white counters and rugs. The color result is redder than I wanted but the box does indicate it can pull red for redheads so that’s on me, I should’ve gone for a fully cool toned brown. Perhaps this was due more to the quality of my sun bleached hair and general dryness, but it was striking during application how much my hair texture became like straw. I expected to follow up with my usual hair repair methods (Amika RX) but to my surprise, the provided conditioner more than restored the texture to a soft state. Attached some pictures with side by sides, befores on the left. I think I’ll prefer the color in a week or two when it inevitably fades a shade. I have a handful of grays toward the crown and this fully covered those, however, I can’t yet attest to longevity of the coverage. **Update** I used and reviewed this dye in October, it is now December and I have added an additional update picture (roughly 2.5 to 3 months after application). I was correct that the faded shade is what I’m most happy with, especially once the ends lightened up, which happened probably by week 3 or 4. Gray coverage is excellent though my growth seems to already be showing so I’m spotting silvers again. Red tone is lasting very well and I’m happy, just gotta find some sort of root touch up now. Overall a recommend for the lasting color, but I will mention that my hair is much much dryer over the last couple months than usual - I feel my hair usually “bounces back” after a dye (I tend to dye my hair once or twice a year only) and after this box it did not. So if your hair is chemically treated or severely damaged, I would look for a potentially gentler dye formula if there is such a thing. I am using deep conditioner treatments or a quality conditioner in the shower, but what seems to help most is a post shower cocktail: light spritz of Pacifica Silk Rice detangle spray, dime sized amount of JVN instant repair mask, a pump and a half of JVN blowout styling milk, and then the next day or morning 3-4 drops of the JVN nourishing shine drops (I also use Ouai hair oil but I’ve run out - and occasionally IGK mistress hydrating balm on the ends and before I ran out I’d frequently use the IGK Antisocial overnight dry mask which I can’t recommend enough lol) Best of luck to everyone on their hair journey :)

I have used this color for years. I have medium brown hair and this shade gives me a dark blonde color. Easy to apply and the enclosed hair conditioner lasts until next time I need to color.

Love the color. Did not latch on well to my silver Grey's round my face but worked well with my darker hair and scattered Grey's on the rest of my head giving me great highlights. Love it my go to now. I am sourcing a different mix to make up for inbetween colors for round my face, one that I can use on that area only every 2 wks. The color lifts well for dark roots.

I love it. The color is so pretty and it doesn't smell. I will buy it again.

All liked it.

I liked the color, will order more of this product ***** 5 stars

“⭐⭐⭐⭐⭐ I love this L’Oréal color! The result is beautiful, shiny, and very natural. It covered my hair perfectly and was easy to apply at home. My hair feels soft and looks like I went to a salon. Definitely buying again!”

Thank goodness L'Oréal have brought my colour back.. so good for my hair, decent amount of lush conditioner. Love it.. beautiful colour, well recommended