Description
This revised edition of the book offers a comprehensive understanding of various research methods crucial for business and academic pursuits. Aligned with NEP 2020, it transforms extensive teaching and industrial experience into a user-friendly textbook, providing practical and relevant examples to facilitate learning. The text is designed to be accessible for both undergraduate and graduate students, making it suitable for those majoring in human resources, marketing, finance, and other specializations. By including visual aids like flow charts, diagrams, and images, the book ensures easy comprehension and recall of complex research concepts. In addition to covering all aspects of business research, including statistical techniques and multivariate analysis, the book emphasizes the practical application of research in real-world business scenarios. Each chapter features an Apply to Business section, presenting short stories that demonstrate the relevance of research topics in decision-making processes. The inclusion of ethical guidelines and dedicated exercises, such as revision questions and class activities, further enhances the reader's understanding and application of business research principles. This book serves as a vital resource for business managers, aspiring students, and researchers seeking to develop a deep and practical understanding of business research. 1. Covers various research methods in business, aligned with NEP 2020 requirements. 2. Applied questions, Class activities and Multiple Choice questions at the end of each chapter. 3. Case studies for practical application of concepts. 4. Detailed explanation of complex techniques like multivariate analysis with practical examples. 5. Extensive use of diagrams, flow charts, and images for easy comprehension and recall. 6. Dedicated chapter on ethical issues and responsible conduct in business research.
