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Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit

Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit

Q: What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

Q: What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Q: Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

Q: What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

Product ID: 7970458

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Details

Color
10NB Ultra
Package Information
Bottle
Product Benefits
Conditioning
Brand
L'Oreal Paris
Item Form
Gel

⏳Up to 9 weeks vibrant radiance

💧No-drip gel formula for precision

🧴Vitamin E-infused Shine Protect Conditioner

Frequently Bought Together

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 10NB Ultra Natural Blonde, Pack of 1, Hair Dye

L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 10 Lightest Ultimate Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1

L'Oreal Paris Magic Root Cover Up Spray For Blondes with Dark Roots, Color Concealer, Ammonia and Peroxide Free, Light Blonde, 2 fl. oz.

Description

✨ Fade-Defying Blonde Brilliance for 9 Weeks of Show-Stopping Shine!

COMPLETE CARE KIT - Includes everything you need—color gel, developer crème, gloves, and shine-protecting conditioner.
LONG LASTING RADIANCE - Enjoy rich, luminous color that stays vibrant for up to 9 weeks—no fading, no compromise.
PRECISION NO DRIP FORMULA - Gel texture ensures mess-free, exact application for salon-quality results at home.
UV VITAMIN E PROTECTION - Shine Protect Conditioner shields your color from UV damage while nourishing your hair.
GRAY COVERAGE CONDITIONING - Superior gray coverage combined with conditioning agents for silky, resilient hair.

L'Oreal Paris Superior Preference offers a permanent hair color kit featuring a no-drip gel formula that delivers rich, luminous blonde color with superior gray coverage. Infused with a UV filter and Vitamin E conditioner, it protects and conditions hair, maintaining vibrant radiance for up to 9 weeks. Suitable for all hair types, this all-in-one kit ensures precise application and salon-quality results at home.

Have a Question? See What Others Asked

What is L’Oreal Preference haircolor?

What has changed with the new formula?

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Which L’Oreal Preference shade should I choose?

What should I use to maintain my hair color?

Common Questions

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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