What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

Fully operational. Shipping worldwide, on schedule.Duty & taxes paid at delivery

Help Track order

Account Cart

Fully operational. Shipping worldwide, on schedule.Duty & taxes paid at delivery

Help Track order

Account Cart

Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Black 2, 1 Hair Dye Kit

Product ID: 791273693

Details

Brand
L'Oreal Paris
Colour
02 Natural
Item form
Gel
Package information
Box
Product benefits
Hair Coloring

⏳Up to 9 weeks fade-defying color

🌞UV filter & Vitamin E shine protection

💧No-drip gel formula for precise application

$40.91

Duties & taxes included

In stock

Sold byAmazon USADelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to USA.

Secure transaction

Description

🎨 Own your signature shade with Superior Preference—where color meets confidence.

ALL INCLUSIVE KIT - Everything you need in one box—color gel, developer crème, shine protect conditioner, gloves, and easy instructions for salon-quality results at home.
LONG LASTING RADIANCE - Enjoy vibrant, fade-resistant color that stays luminous for up to 9 weeks—because your look deserves endurance.
PRECISION NO DRIP GEL - Experience mess-free, exact application with our innovative no-drip gel formula that clings perfectly to every strand.
NOURISHING SHINE PROTECT CONDITIONER - Infused with UV filters and Vitamin E to lock in color vibrancy while leaving hair silky, resilient, and radiant.
HYPOALLERGENIC FREE FROM HARSH CHEMICALS - Ammonia, sulfate, and paraben-free formula designed for all hair types, ensuring a gentle yet powerful coloring experience.

L'Oreal Paris Superior Preference Permanent Hair Color in Natural Black 2 delivers rich, luminous, and fade-defying color for up to 9 weeks. Featuring a no-drip gel formula for precise application and a UV-filtered, Vitamin E-infused conditioner, this ammonia-free, hypoallergenic kit nourishes all hair types while providing salon-quality gray coverage and vibrant shine—all in one easy-to-use package.

Specifications

ASIN	B0CLBFSD66
ASIN	B0CLBFSD66
Best Sellers Rank	#8,135 in Beauty ( See Top 100 in Beauty ) #96 in Permanent Hair Color
Brand Name	L'Oreal Paris
Color	02 Natural Black
Container Type	Box
Customer Reviews	4.5 4.5 out of 5 stars (21,313)
Customer reviews	4.5 4.5 out of 5 stars (21,313)
Date First Available	15 October 2025
Full Cure Time	25 Minutes
Global Trade Identification Number	00071249682838
Hair Color Permanence	Permanent
Hair Type	All
Item Form	Gel
Item Weight	1 Ounces
Item model number	0071249682838
Manufacturer	L'Oreal Paris
Manufacturer	L'Oreal Paris
Material Features	Hypoallergenic, Fade Resistant
Material Type Free	Ammonia Free, Sulfate Free, Paraben Free
Number of Items	1
Product Benefits	Hair Coloring
Product Dimensions	15.88 x 8.89 x 15.88 cm; 28.35 g
UPC	071249682838
Unit Count	1 Count

Reviews

D**S

1/5

And the color changed disappeared as if i haven't dyed my hair

21.03.2026

L**A

Don't buy it

No ash tone at all, plain light brown color. Waisted money!

18.02.2024

K**M

I love it. The color is so pretty and it doesn't smell. I will buy it again.

18.06.2020

P**E

Thank goodness L'Oréal have brought my colour back.. so good for my hair, decent amount of lush conditioner. Love it.. beautiful colour, well recommended

8.09.2025

E**.

Package arrived as expected. The color is brilliant, such an empowering yet settle and calm yet modern shade of dark brown and the hair looks considerably healthier and shinier. The paint had some downsides such as being too liquid therefore hard at application along with extremely strong suffocating ammonia smell. Beside that, the results are absolutely gorgeous.

6.11.2017

M**F

My sister-in-law loves this color. She couldnt find it so I sent it to her. Very vibrant auburn.

5.02.2021

マ**ア

色はあまりめだたないから〜ちょうど良いですよ、また売れて下さいね〜、宜しくお願いします🤗🖐

5.11.2017

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Yusuf A.

Fantastic experience overall. Will recommend to friends and family.

1 month ago

Anita G.

Good experience, but the tracking updates could be better.

2 months ago

View all Trustpilot reviews

Shop Global, Save with Desertcart

Value for Money

Competitive prices on a vast range of products

Shop Globally

Serving millions of shoppers across more than 100 countries

Enhanced Protection

Trusted payment options loved by worldwide shoppers

Customer Assurance

Trusted payment options loved by worldwide shoppers.

Desertcart App

Shop on the go, anytime, anywhere.

$40.91

Duties & taxes included

In stock

Sold byAmazon USADelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to USA.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Reema J.

Perfect platform for hard-to-find items. Delivery was prompt.

1 month ago

Neha S.

Excellent communication throughout the order process. Product is perfect.

2 weeks ago

View all Trustpilot reviews