Blonde Assure Purple Shampoo, Color Care Shampoo, For Blonde Hair Keratin Protein 8.5 oz

Definitely worth the money. Product lightened very well on the first wash. I left it in for 5 minutes. I would say 2 washes with this stuff and the brace will disappear. Very effective. The color came out blonde like when I first had it done at the solan.

Dulled the yellow somewhat but not as well as the reviews had led me to believe.

LO UTILIZO CON EL CABELLO EN SECO PARA MATIZAR MI BALAYAGE.... ME ENCANTA

I grabbed this shampoo to maintain the cool shade of my blonde and super fine hair—love how it cleans out buildup after pre-washing with regular shampoo to remove oils, hairspray, and dry shampoo. I leave it on for a few minutes in the shower, and it scrubs away residue without drying my strands, thanks to the gentle formula. Downside: Doesn’t give my hair a super strong cool tone, though maybe I need to use it more often for that effect. Used it every 2 weeks

Blonde hair requires the use of purple shampoo a couple times per week to avoid looking brassy & Nexus Blonde Assure protects & keeps my blonde hair looking healthy and free of any unwanted brassy or orange tones. I'm picky about my hair products and I refuse to buy anything that isn't sulfate free and Nexus offers a quality product and it's at a very competitive price. The bottle isn't very big but I don't use it daily so I think that it will last enough to justify the $20 price tag. The scent is great and I this shampoo definitely leaves my hair looking very shiny and clean. Nexxus just out performs others. Some purple shampoos have left my hair very dry & brittle but this one leaves my hair feeling very soft. I'm very satisfied with this purchase.