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Review: Enriching - This book takes you through the lives of advertising men and their journey to the top. It revolves around the life of David Ogilvy, as he talks about various principles that a new copywriter should follow to pave his way in the industry. Ogilvy's principles hold merit and do not lose relevance. They are being followed even today. A must read for anyone, looking to set foot in the copywriting industry. Review: Advertisement Guru's account - I liked each and every word of it. Every ad connoisseur should read this like a Bible. I loved it.
| Best Sellers Rank | #5,980 in Books ( See Top 100 in Books ) #175 in Biographies & Autobiographies (Books) #214 in Analysis & Strategy #293 in Reference (Books) |
| Customer Reviews | 4.6 out of 5 stars 882 Reviews |
P**K
Enriching
This book takes you through the lives of advertising men and their journey to the top. It revolves around the life of David Ogilvy, as he talks about various principles that a new copywriter should follow to pave his way in the industry. Ogilvy's principles hold merit and do not lose relevance. They are being followed even today. A must read for anyone, looking to set foot in the copywriting industry.
B**Z
Advertisement Guru's account
I liked each and every word of it. Every ad connoisseur should read this like a Bible. I loved it.
A**N
Awesome book on marketing
Amazing book on marketing
B**.
Must read
Great book
L**I
A Classic even in today's digital age of Marketing, Branding and Advertising.
A Timeless Classic.. and a must read for every Business Leader!... Ogilvy's principles and best practices are so relevant even in today's digital age of Marketing, Branding and Advertising.
T**.
Damaged product
Trustpilot
2 months ago
3 weeks ago