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🖤 Elevate your living room with Sony’s 77” OLED masterpiece — where cinema, gaming, and streaming unite in pure perfection.
The Sony 77 Inch OLED 4K Ultra HD BRAVIA XR8B Smart Google TV features over 8 million self-lit pixels for perfect blacks, a powerful XR Processor for real-time scene enhancement, and exclusive PlayStation 5 optimizations. With Google TV, Dolby Vision HDR, Acoustic Surface Audio+, and a 120Hz refresh rate, it delivers an immersive cinematic and gaming experience tailored for the modern entertainment connoisseur.












| ASIN | B0FHYCR41F |
| Additional Features | Studio Calibrated Modes - NEW! Prime Video, Netflix Adaptive, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, Google TV with Google Assistant, AirPlay 2, Game Menu |
| Antenna Location | Home Viewing |
| Aspect Ratio | 16:9 |
| Audio Input | HDMI |
| Best Sellers Rank | #10,040 in Electronics ( See Top 100 in Electronics ) #8 in OLED TVs |
| Brand | Sony |
| Built-In Media | Power Cable, Remote Control, Stand, Manuals |
| Color | Black |
| Compatible Devices | Smartphone |
| Connectivity Technology | Bluetooth, Ethernet, HDMI, USB, Wi-Fi |
| Connector Type | Ethernet, HDMI, Optical, RS232C, USB |
| Contrast Ratio | High |
| Control Method | Remote, Voice |
| Customer Reviews | 4.7 out of 5 stars 228 Reviews |
| Display Backlight Configuration | Direct LED |
| Display Backlight Setting | Pixel-level Dimming |
| Display Backlight Technology | LED |
| Display Language Options | English |
| Display Refresh Rate in Hertz | 120 |
| Display Size Class | 77 Inches |
| Display Technology | OLED |
| HDR Format Supported | Dolby Vision |
| Hardware Interface | Composite Video, HDMI, USB |
| Integrated Surround Sound Format | Dolby Atmos, DTS:X |
| Internet Applications | Prime Video, Hulu Plus, Netflix, Max, Disney+, YouTube, Sony Pictures CORE, Google TV |
| Item Dimensions D x W x H | 16"D x 67.5"W x 39.88"H |
| Manufacturer | Sony |
| Mfr Part Number | K77XR8BB |
| Model Name | BRAVIA XR8B |
| Model Number | K77XR8B |
| Model Series | BRAVIA XR8B |
| Model Year | 2025 |
| Motion Enhancement Technology | XR OLED Motion |
| Mounting Type | Wall Mount |
| Number of Audio Channels | 2.1 |
| Operating System | Google TV |
| Picture Quality Enhancement Technology | XR Processor, XR Clear Image, XR OLED Motion |
| Refresh Rate | 120 Hz |
| Resolution | 4K |
| Screen Finish | Flat |
| Screen Size | 77 Inches |
| Signal Format | ATSC |
| Size | 77 |
| Smart Home Compatibility | Not Smart Home Compatible |
| Speaker Description | Acoustic Surface Audio+ |
| Speaker Maximum Output Power | 56 Watts |
| Special Feature | Studio Calibrated Modes - NEW! Prime Video, Netflix Adaptive, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, Google TV with Google Assistant, AirPlay 2, Game Menu Special Feature Studio Calibrated Modes - NEW! Prime Video, Netflix Adaptive, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, Google TV with Google Assistant, AirPlay 2, Game Menu See more |
| Specific Uses For Product | Entertainment |
| Total Number of HDMI Ports | 4 |
| Total USB 3.0 Ports | 1 |
| Total Usb Ports | 1 |
| Tuner Type | ATSC |
| UPC | 027242934108 |
| Unit Count | 1.0 Count |
| VESA Mount Standard | 600 x 400 mm |
| Video Encoding | H.265 (HEVC), VP9 |
| Warranty Description | 1 year |
| Warranty Type | Limited |
| Wireless Technology | Bluetooth, Wi-Fi |
H**N
Absolutely killer TV for ps5!
The picture on this screen is amazing. I purchased this for my PS5 gaming TV and it does not disappoint! Crimson Desert graphics rival the highest end PC systems which is what I was hoping for. Also very cool that activating the controller turns on the TV natively, I didn't have to configure anything. Movies and streaming look fantastic. Has the best black color and contrast I've ever seen on a TV. It's still a little pricey, but so worth it. The audio is pretty great too. Voices sound like they are coming from different directions.
S**S
Awesome TV at a good price
Arrived in good shape, quite large box and well protected. Takes 2 people to handle the box as large n heavy. No issues setting up. Picture being OLED is wonderful and such big difference from regular LED technology. Sony quality very high end. Used the optical output audio line for sound and had no issues sounds great. The built in audio system is OK, does the job but isn’t that great as the is designed for using an external sound system. Frame is thin so does not waste any valuable wall space. Viewing angles are good. When on picture has minimal glare n reflections but when off the screen does reflect a lot of window sourced light. So far enjoying this serious upgrade from regular TV technology. After several attempts at purchasing direct from Sony I found Amazon was without doubt the best supplier as many other vendors use some very lame contractors. Very happy with this purchase.
S**N
The best looking TV I’ve literally ever seen
Wow. It’s really gorgeous. I was debating between this one and another Sony oled that was about $600 more. I can say there’s no way the other one is worth the extra money. This one really is insanely nice. The picture is almost trippy how clear and colorful it is. I’ve been playing Cyberpunk on it and it’s beautiful. The software is the best I’ve used that’s built into a tv. It’s not perfectly intuitive but it’s the best one I’ve used. It’s also by far the most responsive. The remote is better than passable and it does 4k 120hz on two of the HDMI ports so I have my gaming pc plugged into it and I just had to get a better hdmi cable to actually do it. It also has variable refresh rate which has also been great. If you’re looking for an oled I really believe this is the best one. Sony really does make some solid TVs.
T**E
Love this TV!
Enjoying the high quality picture and easy to use remote and dashboard. We had a previous Bravia model years ago and are experiencing the same high quality! Very intuitive to set up and use!
E**O
SONY XR8B So far so good.
So far so good, if you like the standard SONY facial skin colors. Other than that as they say OLED TV is for darker rooms. After setting the picture adjustment to my liking watched the in color version of Spider Noir on Prime. The video was great and a plus for me was the front screen speaker. Hope it last as long as my still working 55" LED SONY.
C**N
Near Perfect for Films and Games
This is the first OLED TV I’ve purchased and WOW I didn’t realize just how much better it looks compared to a regular 4K LED. The colors are great, but some of the AI upscaling and motion smoothing options make the image look much worse in my opinion. The only upscaling feature I would use would be Reality Creation, as it does a very good job of upscaling the image while leaving minimal artifacts behind (I would assume it’s some version of PSSR on the TV itself). For gamers, the latency rivals monitors and the VRR/120hz modes make gaming on the big screen better than it’s ever been before. I wouldn’t recommend this to those who have brightly lit living rooms, as the screen is fairly glossy and harder to see in direct sunlight. But for everyone else this is just about the nicest TV you will find for around $1,000 and I can confidently recommend this to anyone who does not already have an OLED display.
R**.
Quality
Wow wow wow !!! A great picture.
M**R
Best all-around TV mid-range cost. Great connectivity and picture.
Bought this to replace my earlier 55" Bravia, since that one was going to my mother to replace her less old Samsung which started having non-working pixel-lines on the bottom; (there was nothing wrong with my 55" Bravia, even though it was 4 years old). This 65" has superior glass, is very thin and lighter weight than you'd expect (I was able to lift it to the stand myself) and hooked up easily with Alexa. It connects "Smartly" with the Playstation and even with my Nakamichi Dragon sound system. I also like that it dims the screen when it detects that the video is paused (non-moving) so as to prevent any burn-in just like the 55" I had (never got any burnin at all for OLED on that even though I would pause some TV for longer than 30 minutes for various reasons). Finally, it has a very low lag for gaming with the Playstation, so it's great for that too.
Trustpilot
3 weeks ago
3 weeks ago