Hisense 43" 43E6QTUK 4K Ultra HD Smart AI TV - Hi-View AI Engine, precision colour, AI smooth motion, sports mode with Freely, Disney+, YouTube, Netflix

I am extremely pleased with this TV. The picture quality is excellent, with sharp detail, vibrant colours and impressive 4K resolution. Setup was straightforward, and the smart TV features are easy to use and responsive. The sound quality is perfectly adequate for everyday viewing, and the overall design looks modern and stylish in my living room. Delivery was also excellent. The TV arrived promptly via Royal Mail and was well packaged with no issues. For the price, I think the Hisense 50” 50E6QTUK 4K Ultra HD Smart TV is outstanding value. I would happily recommend it to anyone looking for a quality 50-inch 4K smart TV without spending a fortune.

Brilliant telly for the price, good energy rating too, dead easy to set up and sign into all your streaming channels, very light too, I put it on a wall bracket on my own, looks good and a great picture

Great value for money on this, picture is great, I use it as a bedroom TV as it's not OLED quality of course but still a great TV with good smart features

I purchased a 65-in version of this TV overall I'm very happy with the purchase but there's one or two niggles with it. First of all the TV speakers are very tiny and not very good but just about acceptable but you can get better sound if you turn off the digital processes like digital bass boost and surround sound and one or two others. I advise anyone who appreciates decent sound I would invest in a sound bar. Also every time you go to the picture settings you get an energy warning sign on screen if you need to adjust the settings which is just irritating. There is no Freeview but replaced with freely so far has been hit and miss because the picture keep freezing every so often and pixelating on the free HD channels like BBC iTV channel 4 and 5 and I never had this problem on my old Toshiba with the aerial with Freeview. Also it doesn't give you the option to swap from freely back the Freeview which would like to see. Hisense told me it may be a bad signal from my aerial or internet for the unstable freely but that is not true the signal was 100% and broadband is working fine. Easy to install and to set up that was not a problem. Picture quality I must say is excellent at this price point and I didn't expect to get OLED quality for £389. There are different picture settings to choose from but I would advise in my opinion to go into the picture settings and tweak them they get the right colour brightness and contrast etc to your personal taste. Full HD is excellent quality and 4K HDR+10 and Dolby vision can be outstanding👍 if you got the right picture settings and as I said just play around a bit with the settings and if you're using a fire stick or similar make sure you set the HDMI input to the enhanced mode in the settings and this will up scale the picture quality. There is a small amount of screen bleed around some parts of the edges in dark scenes but this is to be expected at this price point for this type of TV but hopefully that will settle down in time. Yes overall I would recommend this tv for the price but invest in a sound bar even a cheap basic one would be a lot better than the internal speakers and I'm not exaggerating 👎😄. UPDATE 18/07/25. I've received an software update and now the freely is working fine.👌

Excellent value at £279, great picture and features.Sound quality just like most and benefits from a soundbar. Delivery and installation by Amazon crew absolutely first class, both efficient and polite.

Very impressed with this TV for the price point. The 4K picture is sharp, with good colour balance and decent contrast for everyday viewing. Streaming apps run smoothly, and the smart interface is easy to navigate. Sound quality is acceptable for regular use, although a soundbar would enhance the experience. Setup was quick and straightforward. Overall, excellent value for a 43” 4K smart TV.

We originally bought (from Amazon as well) the TCL 65C6KS-UK on reading the review in What Hi-Fi who rated it their TV of the year for 2025. It's dreadful, and 2 days later it was booked to return for refund and we decided to try the Hisense 65" 65E6QTUK instead, on offer at £94 less than the TCL! See my one star review for the TCL on that product page. The Hisense is excellent value and we are delighted. So much so, I've ordered one more to update other sets in the house and anticipate ordering another again. The picture is so clear. Rendering is smooth, bright, all the streaming apps work brilliantly and every bit as clear as Freeview HD if not more so. The Dolby Audio in to my Yamaha receiver and speakers is a definite step up from our last set. We have also tried the TV speakers and with a couple of moderate settings changes, principally turning off the surround sound and setting the audio for wall mounting (we haven't mounted the set on the wall) the audio is respectable enough given the limitations of the speakers in the set. We didn't have to alter the picture settings at all. We just use standard mode in the day and eco at night (50% brightness). We find that the VIDAA OS works well. Freely was a very very pleasant and welcome surprise. The channel guide seamlessly integrates the Freeview/Freesat Channels with main iPlayer streaming apps. Consequently you get channels that are only broadcast SD on Freesat and Freeview as their streaming HD equivalents accessible from the programme guide and channel number buttons. This can also be paused and rewound for channels that support that too. Very good and convenient. The one slight drawback is that you don't get the numbers of apps that you get with the Amazon Fire OS but this is easily remedied with a £35 4k firestick if that matters to you. However there is the VIDAA OS Channels+ streaming channels to compensate. All the main apps are supported however. I have no hesitation in recommending the set. It's excellent value and excellent for real world day to day viewing. We're delighted.

Our telly broke last Sunday after 10 years of use so after a bit of research, I bought this along with the Amazon basics TV wall bracket - the whole process has been smooth and easy from start to finish. The telly - really impressive for the price - the 4K picture is sharp with dolby vision adding depth and detail to whatever you’re watching - watched the Back to the Future trilogy at the weekend and they looked fantastic - the colours are vibrant without being overblown - watched Netflix on Sunday night and my daughter was watching YouTube videos on Monday while I was working from home - the picture looks great. The VIDAA system is simple and it comes loaded with all the essential apps - Netflix, Disney+, NOW TV, YouTube, Freely - wish Sky was on there though. The install service - I opted for free the installation add-on and I’m so glad I did - the installer was a guy named James, he turned up on time, was super friendly, professional and clearly knew what he was doing - I was his 8th stop of the day and that's what he was doing all the time - deliveries and installations. He mounted the telly securely on the Amazon basics wall bracket I also bought. But it wasn’t just a wall mount job - he went the extra mile - he connected and set up my Sky box, Blu-ray player and made sure everything was properly wired - hooked it all up to my router, updated the firmware and checked the apps were working - he gave everything a thorough test and made sure all the inputs worked and the TV was calibrated - he tidied up cables neatly and gave me a few tips about the settings. To top it off, he was just a genuinely nice bloke - we ended up having a bit of a talk and it a very hot day so we had an ice cold Pepsi while he worked - it honestly felt like having a mate round rather than just a delivery/install job - you really can’t ask for better service. If you’re considering this TV, I would definitely recommend - the picture and sound punch way above the £250 odd price - the install service took all the stress out of the equation too.