The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power

デジタル戦略を考える企業人にとって必須の力作。最新の研究成果を一冊で俯瞰できる。

配送予定日よりも遅れて届き、かつ配送状況が悪かったのか元からなのかわかりませんが、新品のはずが傷がついた状態でした。中も落丁があり、新品か疑わしく思ってしまいます。

I’ve read quite a few books on platforms and they differentiate in different ways. As a reader with a general interest in platform businesses but not an owner in one myself, this one may have been the best I have read. It’s somewhat dense - not in length but in information. And it’s written with a level of erudition and attention to detail that is appreciated by the scrupulous reader while not being too arcane for the novice reader. If you are looking to start your own platform business then you wouldn’t find the information useful in it’s entirety. The most manifest example being when the authors spent a good amount of time talking about the responsibility a platform needs when it transitions from being a smaller and scrappy company to a larger and more influential platform. While as a general interest reader I found the discussion and examples very interesting like for example the difference between the 2008 mindset of Facebook and its CEO Mark Zuckerberg versus the 2018 version (with hundreds of millions of users Facebook has the moral responsibility now that it didn’t quite harbor back in its early race for market hegemony). Someone reading for practical advice on the other hand, are most likely not going to be at the stage of their platform businesses were they are at any given moment going to be targeted by lawmakers and impugned by ethical and moral arbiters. Nevertheless, most people can find actionable advice within the first half of the book. With adherence to data, the authors observe why most marketplaces fail and how the ones that succeed do so. This book is a must read but not always a first-read. It’s the perhaps first book you read when you have a platform business that is up and running (or you own a fairly large traditional business that you want to convert into a platform). For anybody else, I would suggest The Lean Marketplace while keeping this book as an essential read on your journey.

Amazing content for those who are seeking a deeper understanding of a platform business dynamics. Deep research and lots of insight from the "real world" of business. A must read, definitely.

Il saggio tratta in maniera molto esaustiva il fenomeno del platform capitalism, proponendo una accurata tassonomia delle piattaforme digitali. La trattazione mette in evidenza le condizioni entro le quali agisca e sia possibile avviare o rilevare una piattaforma digitale, distinguendo tra piattaforme focalizzate sulle innovazioni o sulle transazioni, facendo risaltare le cosiddette società ibride. Dal punto di vista di chi si occupa della platformization nell'ambito del settore della costruzione e dell'immobiliare, vale a dire dell'ambiente costruito, il testo è particolarmente utile per comprendere in che termini le logiche immateriali delle industry platform possano incontrare quelle tangibili delle product platform del real world. The book does deal on quite an effective way with the platform capitalism, providing a careful and detailed taxonomy concerning the digital platforms. The essay highlights how a platform behaves and might be established or bought, depending on the different ultimate nature of the transaction or innovation platforms, emphasizing the hybrid companies' role. Those who investigate the AECO Industry's platformization could gain profit from the book because it does allow to realize how the intangible rationales proper to the industry platforms could meet the tangible product platforms stemming from the real world.

Great introduction to platform businesses with a historical and contextual introduction. Filled with understandable business cases and useful for those wanting to start a business or wanting to invest into businesses. Highly recommend

This book counts as one of the most informative and instructive mentors that one can hope for as a guide through the practicals of building and running platform operations. It is accessible and matter-of-a-fact in defining the basic concepts underlying platforms, in its coverage of numerous benchmarks, as well as in providing pragmatic recommendations for the development of a platform business. This book also tells the story of the astonishing shift in trade and work practices over the last two decades (Denis Gauvreau, Director of Innovation and Business Development, Polytechnique Montréal)