Schwarzkopf Keratin Hair Color, Ruby Noir 1.8, 2.03 Ounce by Schwarzkopf

I absolutely loved using Schwarzkopf Keratin Permanent Hair Dye Cream in 1.8 Ruby Noir! The color came out rich, vibrant, and multidimensional with the perfect deep ruby tone. My hair felt soft, shiny, and surprisingly healthy after coloring instead of dry or damaged. The application process was easy, and it covered my grays really well. I also noticed the color stayed vibrant for weeks without fading quickly. If you’re looking for a bold color with salon-quality results at home, I definitely recommend this one!

best permanent hair dye cream color I used ruby noir perfect color for dark hair in the sunlight you can see the fire red it's like dark burgundy very pretty color highly recommended love it and it's not turn orange after washes like author dye colors and make your hair shiny and soft you can see in a phots my hair was dark

perfect color and easy application

Quick background on my hair and I'm sorry that my review is very lengthy! :) My virgin hair is black/brown, 3/4th of my hair was virgin, with the last quarter of hair being a slightly reddish brown color from previous colorings. The length is at my mid back, and with semi thick hair. 1 bottle did the trick, did not need two. There was a fragrant pretreatment serum that you can apply to dry ends before applying the color which was very nice; something I don't see in a lot of other box dyes. The leave in conditioner smelled very nice as well and was very effective. My newly colored hair versus my virgin hair feels very similar. The ends are surpringly soft as well! When you mix the applications together, it first was orange, it alarmed me! But rest assured, the color will set into a dark red. If you want to go for a subtle look (dark red/black without light, then rich vibrant red shining during light/sunshine) then apply for 30 mins. If you want the red to show with light and more of it during light/sunshine, then apply the color for 45 mins. I applied it for 30 because that was the amount of time written on the instruction manual, but I wish I went for 45. It came out very red/black, but it did have such a gorgeous red coming through when my hair was exposed to any light source. Overall, I'm very pleased with the subtle look. But that's why it's unfortunately a 4 star and not a 5. It takes a while for the initial application to wash out of your hair, I washed it out for 15 mins and still had some red water coming out. Please be prepared to get at least one towel/rag/unwanted t-shirt stained. I read that this color keeps washing out of your hair so I was prepared for it, and the other reviews regarding that were correct. My old rag/towel was stained from wrapping my body with it when I first came out of the shower with slightly red water still coming out. Once I blow dried my hair, there were no other stains or color rubbing off onto anything. I slept with an old unwanted t-shirt covering my pillow case just as an extra precaution but there were no more stains. If you generally want a more lighter red on your hair, I recommend getting a different box due, or applying this color to naturally light colored hair, or hair previously colored to a lighter tone. My hair is very dark brown, basically black, and although I ended up liking the subtle look, if you are looking for bold colors to apply on Dark/Black Hair, I think this box dye might not be the best choice to provide such results. Again, I love the results, but the Noir part of this Ruby color, couldn't provide the rich red pigment onto my black hair. I wish you the best of luck!

Love the colour! It does bleed a lot, as most reds do.