First of all the rice comes out really well, which is the most important thing! In particular I love that I can get two good servings of brown rice that is perfectly moist, chewy and delicious in only 50 minutes, and white rice that is moist and fluffy in only 25 minutes. And cleanup is a breeze, there is very little residue on the inner lid and you don't have to scrape to get every grain of rice out of the pot. It is also very compact and fits easily in my cupboard when not in use, and I like that the cooker doesn't take a long time to cool off so you can make another batch of rice right away if you want to. (My husband likes white rice but I prefer brown, so I cook the brown first, rinse out the pot and lid and then make the white.) It is also easy to learn how to operate and is absolutely adorable! For these reasons I am giving the rice cooker 5 stars, but there is one little niggling thing that isn't ideal. As other reviewers have mentioned it is REALLY hard to see the marks inside the pot. Maybe this is because the healthier nonstick ceramic coating is very dark, and I like the coating, so maybe that is just the price we have to pay. But it is really hard to see those markings. Luckily there are two work-arounds. You can use a flashlight to shine into the pot when you are adding the water so that you can see where the line is. I know, a little bit of a hassle, but it works. You can also just use a measuring cup to add the correct amount of water. I use an actual measuring cup for the water instead of the "scoop" they give you to measure out the rice, which is only about 2/3 cup. So what I do is, I take 1 scoop of rice and rinse it really well to remove the excess starch, then drain that completely and put it in the pot. To the drained wet rice I add one "real" cup of water for brown rice or 5/8 cup water for white rice. This way I don't have to use the flashlight to see the markings in the pot.
