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💥 Defy damage, flaunt vibrance — your hair’s new power move!
Pureology Strength Cure Shampoo is a concentrated, vegan, sulphate-free formula designed to strengthen damaged, colour-treated hair up to 2x. Infused with Astra-Repair, Keravis, and Astaxanthin, it protects colour vibrancy, reduces breakage, and enhances hair flexibility while delivering a fresh, luxurious scent. Ideal for daily use, it offers a salon-quality cleanse that leaves hair soft, healthy-looking, and resilient.

















| ASIN | B0891843GD |
| Active Ingredients | Salicylic Acid |
| Age Range Description | Adult |
| Age range (description) | Adult |
| Benefits | Concentrated fortifying shampoo. The patented anti-colour-fade complex gently cleanses each strand without stripping hair colour. |
| Best Sellers Rank | 1,804 in Beauty ( See Top 100 in Beauty ) 92 in Shampoos (Beauty) |
| Brand | PUREOLOGY |
| Brand Name | PUREOLOGY |
| Country Of Origin | España |
| Customer Reviews | 4.5 out of 5 stars 6,479 Reviews |
| Global Trade Identification Number | 00884486436917 |
| Hair Type | All |
| Hair type | All |
| Item Dimensions | 42 x 64 x 184 millimetres |
| Item Form | Gel |
| Item Weight | 322 Milligrams |
| Item form | Gel |
| Liquid Volume | 266 Millilitres |
| Manufacturer | Pureology |
| Manufacturer Part Number | P1861700 |
| Material Type Free | Sulphate Free, vegan |
| Model Number | P1861700 |
| Number of Items | 1 |
| Other Special Features of the Product | Vegan |
| Recommended Uses For Product | Repairing |
| Scent | Unscented |
| Scent Name | Unscented |
| Suitable Hair Colour | All Hair Colours |
| UPC | 884486436917 |
| Unit Count | 251.38 millilitre |
C**I
Best shampoo for dry, damaged, frizzy hair.
What fabulous shampoo. I have fine, frizzy, very damaged hair and was worried this would dry it out even more. But the make has a good reputation, so I gave it a try. Well after just one wash my hair i am a convert. My hair felt amazing, so clean & it did not dry it out at all. I can now stop looking for the best shampoo for my hair because this is it. Will try the conditioner now.
A**R
Good quality stock
Strength cure fantastic feels amazing on my hair
J**M
Great quality
Such great quality - this formula is perfect. I have thick, long hair but i only need a small amount of this shampoo. It helps my scalp stay clean for a few days too. The scent is also very nice but very mild.
S**I
Perfect Shampoo
🌟 Amazing Sulfate-Free Shampoo! I’m genuinely so happy with this shampoo! I’ve always struggled with sulfate-free shampoos because they never lather well, and I’d end up feeling like my hair was still greasy and not properly clean. But this one completely surprised me — it’s actually really frothy, which I wasn’t expecting at all! It cleans the hair deeply without drying it out, and the scent is absolutely lovely — fresh but not overpowering. I have greasy roots and scalp, so I tested it by not washing my hair for three days after using it… and surprisingly, my scalp didn’t get greasy at all! Honestly, this shampoo exceeded my expectations. I 100% recommend it, especially if you’ve struggled with other sulfate-free options that didn’t clean properly. This one really does the job — and does it well!
S**E
Probably not best for every day use
I bought this as my hair is fried, dead and thin and gets oily easily At first I was using this every other day and although it was great at first, it made my hair greasier, so Ive started using it once a week and the rest of the week using normal shampoo/conditioner. I suppose it depends on your hair type, but I'd recommend using this weekly rather than daily
N**T
Expensive but worth it
I am the type of person who uses generic cheap shampoos from supermarkets. This was my first time using an expensive shampoo. I must say it makes my hair super soft. I wish it was on sale more often
V**N
Fantastic shampoo
Fantastic Shampoo I use both shampoo and conditioner together and I get a fantastic result my hair feels and looks so shiny.
Y**E
Drying and loss of Curl definition...and hair
Had very high hopes for this after all the hipe. After using for just over 2 weeks, my hair has been coming out in the shower when using. Also, it's made my hair very flat and difficult to style. My natural waves/curls are flat and loss of definition. It has also made my hair dry and the ends look even drier and wispy like I have slit ends when it didn't before using this shampoo/conditioner set. My scalp has also been itching after each shower. I'm so upset because everything good/hoped products like those and Olaplex always bad luck for me. I seem to always have the bad experience compared to everyone else. Can someone please explain to me what could possibly be causing this? (I've posted my question in the Questions/Answers). My hair strands are thick but I don't have a lot of hair. I'm 29. My hair is naturally wavy-curly. My next try is Pureology Hydrate line.
K**O
Favrouite product
My favrouite all time product. I always come back to the Pureology Strength Cure Shampoo and conditioner. It is highly concentrated so you don’t need a lot which means they last for longer.
S**I
Favorite clarifying shampoo
i alternate between this and ouai as a clarifying shampoo. It’s great, and it smells wonderful.
E**Y
A year later...and still my go-to
I’ve been using this shampoo for over a year now, and it’s one of the few products I’ve actually stuck with. My hair feels consistently stronger, softer, and much more manageable without ever feeling heavy or weighed down. It cleans really well while still keeping my hair hydrated, which is important for me since dryness can be an issue. Over time, I’ve noticed less breakage and an overall healthier look and feel. It’s gentle enough for regular use, and the light, clean scent is a nice bonus. A little goes a long way, so it lasts, and for me, it’s been worth every penny. Definitely a staple in my routine.
D**O
Capelli più forti e morbidi fin dai primi utilizzi
Pureology Strength Cure Shampoo lascia i capelli puliti, morbidi e visibilmente più forti. Fa una buona schiuma, ha una profumazione gradevole e aiuta a ridurre la sensazione di capelli fragili o danneggiati. Ne basta una piccola quantità per ottenere un ottimo risultato, quindi dura a lungo. Prodotto di qualità che vale l’investimento. Consigliato!
P**M
…
Great product
Trustpilot
1 month ago
1 day ago