Npg 100% Pure Purple Sweet Potato Powder(Purple Yam Ube) 8 Ounces, All Natural Dry Food Coloring Powder For Baking, Smoothies, Pasta, Tortillas, Vegan Gluten Free Non-Gmo | Natural Purple Color, perfect for baking, smoothies, lattes, desserts and ice cream, vegan, gluten free, non-GMO

The color is pretty intense and mixes well since it’s like a fine powder. Haven’t baked with it yet but I put it in my ice cream mix when I made ube ice cream and it made the purple color pop out more. Tastes good with lattes too- literally just tastes like a less intense sweet potato.

It is sooo good

I use this to decorate my sourdough loaves. I was hoping the color would be more purple, but it's fuchsia. It's a decent powder to work with. I'm going to make some cookies with it next. It leaves a slight ube taste.

Good quality and taste without additives.

I’ve actually never tried Ube before so that is why I bought this product. This taste EXACTLY like a traditional sweet potato. Not sure if it’s supposed to taste like that but I don’t taste any type of nuttiness flavor or vanilla. I have a feeling this is just sweet potato with purple dye. Although it does taste good if that’s what you’re looking for, I was expecting something more.