Food Coloring, All Natural, Plant Based, Gluten Free, Kosher, Non GMO, Vegan, No Artificial Colors, Variety Pack

I have been searching for a high quality, non toxic option for cake decorating. I enjoyed using the red in this set to make a ballerina cake for my daughter’s birthday. She loved it and I was thankful that there was no goop in the texture. It didn’t change the flavor at all and I was able to get the color I was looking for! I’m excited to use the other colors in this set going forward with my cake decorating exploits!

I make cakes and this product is a natural food coloring that works amazing. Nothing artificial, so bright and high quality.. my customers ask for colored cakes only since I started using it. Natural, but it’s not that much in there: one packet of color is usually good for 2 medium size cakes, but the pigment is so good and it feels good to feed kiddos real stuff- I make cakes for kids.. love this company

Love these but the color is more pastel when making icing. I didn’t notice a difference in taste.

I was using this for a layered rainbow cake for my 3 yr old’s birthday. I used two boxes of gluten free cake mix, 8 eggs, and two sticks of butter that is now all in the garbage. I wasted hours mixing the colors to get the right colors. Yes, hours. I have a fine art degree so it is not for a lack of color theory knowledge. These are just difficult and faulty to work with. Once I finally achieved the colors, the batter looked really good except for the purple kept turning blue as it sat, when mixed again, it would turn back to purple. So right before putting it in the oven, I mixed it to purple. It ended up baking into a blue color. This was especially disappointing since it was the most important color since it is my daughter’s favorite color and I spent the most time mixing it since it was at first gray looking. The red was a strong color raw but once baked ALL of the color baked out of it!! Same with green. Then the blue had to be mixed using baking soda. Again, raw- it looked great, but once baked it was washed out to basically colorless. My kids tasted that cake layer, the baking soda taste was so prevalent and therefore totally inedible. Another layer in the trash! All of the colors failed except for the orange and yellow. The orange changed a lot once baked, but I will still use it along with the yellow just so I don't need to use a 4th box of cake mix. Both are lighter than the raw batter color but I am salvaging them at the very least. I was literally almost in tears after using this failed product. So much time and money wasted. Gf cake mixes are $8 a box. I ended up needing 3 boxes plus the cost of the “dye” . The time wasted acting like a mad scientist to get the right blue and purple was borderline insane, hours literally hours wasted on this cake that is now in the trash. I see most of the reviews are for icing and frostings, so it may work for that, but please do not waste your time and money if you are baking a cake! In the attached photos, the blue baked layer was the purple batter. The red layer you can see once cut and leveled is colorless inside. The last cake layer image is the green. The blue was already in the trash, so no photo, but looked the same as the green.

I like that it's plant based but it has an "earth" smell that takes away from the treats. Great for not wanting to use red 40 dye.