Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4A Dark Ash Brown, 1 Kit (Pack of 2) (Packaging May Vary)

I’ve been using this every 6 weeks, and it has become a part of my regular routine!!!. I’ve tried several other brands over the years, but I always come back to this one because it consistently gives me the best results. It saves me so much money compared to going to a salon, and I honestly can’t tell much of a difference. I know every hair dye is never permanent and doesn’t last forever but I have to say this one has lasted long than any of the others! The biggest reason I love it is the gray coverage. I have stubborn grays, especially around my temples and hairline, and this covers every single one. The color always comes out rich, even, and natural-looking without looking flat or fake. I never have to worry about patchy spots or uneven color. The application is super easy. The instructions are straightforward, and the crème formula is thick enough that it doesn’t drip all over the place while I’m applying it. Everything I need is included in the box, which makes the whole process quick and convenient. What really keeps me coming back is how healthy my hair feels afterward. I expected permanent hair dye to leave my hair feeling dry, but that’s never been the case with this one. The conditioner that’s included is amazing. After I rinse everything out, my hair feels soft, silky, smooth, and looks incredibly shiny. My hair actually feels healthier than it does with some more expensive products I’ve tried. The color also lasts really well. Even after weeks of washing and styling, it stays vibrant and doesn’t fade nearly as fast as other boxed dyes I’ve used. By the time my roots start showing around the six-week mark, the rest of my hair still looks beautiful. I’ve had friends and family ask where I get my hair done because they assume I went to a salon. They’re always surprised when I tell them I do it myself at home with this hair color. That’s probably the biggest compliment I can give it. If you’re looking for reliable gray coverage, long-lasting color, beautiful shine, and a product that’s easy enough to use at home, I highly recommend giving this a try. After using it every six weeks, I can honestly say it’s one product I keep coming back to because it has never disappointed me.

Hard to find locally. Happy to finally find here

Nice shine & good price (I paid $8). I use this to touch up my roots only, as the rest of my hair is lighter brown. Very nice rich dark brown, I'd suggest 2 shades lighter if you don't want your hair to look too dark. I like that it comes with a after care shampoo & a large tube of conditioner, not a little one use packet like most box dye. Smell is also really good, like green apple.

Only hair dye I've found that covers white hair with the actual color on the box and doesn't just make the white hair look blondish-red. I use dark ash brown and like the fact that it doesn't give me any brassy colored highlights. I get shiny, dark hair. The color does look darker on me than what the box shows, it's nearly black. The chemical smell is extremely strong, and takes a wash or two before wearing away completely. My hair is extremely long, (below my waist) and fine, but not thin. I only need one box to cover all of my hair. I've used this dye every month for over a year now and my hair has remained strong and has no split ends (I do trim it every 8 weeks or so). Great hair dye for people like me who have those tough to cover white hairs coming in!

I bought the A4 dark ash brown. For someone with hair like me passing the shoulders it was not enough product, I needed two bottles but I found out while applying! I wish they would have a warning!!!! Also I had blonde highlights before so the result of all of this is that my color is uneven! Just be aware in the areas where you have lighter hair the color will look darker

Move this hair dye. Keep me fresh and doesn't bleed. My hair feels healthy as well this color is beautiful, and dark.

Came out black but I love it!

I didn’t love this. It made my dark brown hair pull a weird color, and this isn’t my first self dye. The included shampoo was nice but it definitely wasn’t for me. Won’t be giving this line another chance.

I love this color the outcome is super natural no color bleeding not to harsh if you go by the directions the outcome is perfect every time ...

Facile d’application et couleur riche et lumineuse.

I don't like it as it doesn't retain the clr for next wash itself

Provides great coverage and lots of shine

It didn't seem to damage my hair but I was not expecting this hair color to be almost black. I will wait a while and get my hair bleached because this is definitely way too dark. It has faded but not much.