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🌊 Ride the wave of flawless, frizz-free hair with every wash!
Wavy Hair Shampoo by V&Co is a sulfate-free, peptide-enriched formula designed specifically for wavy hair. It hydrates deeply without stripping moisture, reduces frizz, and enhances natural wave definition and shine. Free from parabens, phthalates, gluten, and dyes, this vegan and cruelty-free shampoo is safe for color-treated hair, delivering soft, manageable, and healthy waves every day.




















| ASIN | B0D364FGDG |
| Best Sellers Rank | #6,700 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #474 in Hair Shampoo |
| Brand | V&CO |
| Brand Name | V&CO |
| Customer Reviews | 4.4 out of 5 stars 287 Reviews |
| Global Trade Identification Number | 00860008924742 |
| Hair Type | Wavy |
| Item Form | Liquid |
| Item Weight | 12 ounces |
| Manufacturer | V&Co |
| Material Type Free | Dye Free, Paraben Free, Sulfate Free |
| Number of Items | 1 |
| Product Benefits | Anti-Frizz, Moisturizing |
| Scent | Floral |
| Scent Name | Floral |
| Special Ingredients | Rice protein, Proprietary Peptide Technology, Sulfate Free, Paraben Free, Dye Free, Vegetarian |
| UPC | 860008924742 |
| Unit Count | 12 Fluid Ounces |
P**R
If you want clean, shiny and bouncy waves this one is for you...
I've been experimenting with different shampoos for a few months to find the right fit. My hair is fine, wavy and of course, living in Florida... Frizzy sometime. They've either left my hair too dry or too flat. Not this shampoo!!! First of all, the scent is delicious, almost like fruity grape. It lathers quickly so you don't need much. Honestly, you don't really even need conditioner after using it. It leaves your hair very soft. I did use the conditioner and it was great, only on my ends though. After blow drying and styling my hair felt so clean and bouncy it's been years it's felt this way. Three days after washing it still felt clean and not greasy. If you are on the lookout for an affordable, gentle and yummy smelling shampoo, I highly recommend trying this one.
D**Y
Works great for my wavy hair
I’ve come to really enjoy this product as I’m really finding my wave pattern on my wavy hair journey. It smells AMAZING and has really transformed my wash days!
R**A
10/10 – Highly Recommend!
This is the best shampoo I have ever bought in my life. It’s so amazing that I simply don’t have enough words to describe how impressed I am with it. It cleanses my hair incredibly well without leaving it feeling dry, lathers beautifully, and rinses out easily. I have naturally curly hair, and after using this shampoo, my hair doesn’t get frizzy at all. I can even go three days without washing my hair, and it still looks clean. Thank you so much for creating such a wonderful shampoo!
L**A
Great results/ weird fragrance
I would definitely give 5 stars for the overall performance of the product. I use the shampoo, along with the conditioner and leave in curl cream. I have tons of hair products, always trying new ones to work with my wavy but not curly hair. Curly hair products are too heavy, and regular hair products aren't conditioning enough. This is perfect!!!! The shampoo is great, works into a rich lather (which sulfate free shampoos don't always do.) I just couldn't give it five stars because the smell just doesn't align with shampoo. After a few weeks of using it, I realize it smells like anise, licorice. Initially all I could think of was Italian liqueur like anisette or sambuca. That's exactly what it smells like. If it was vanilla or fruity or citrusy it would be so much better. I will continue to use these products because I love the results, my hair doesn't smell bad or weird at all. But I wish I enjoyed the smell more.
K**Y
Love it.
This is my go-to. My waves/curls love this shampoo and condish
J**Z
Hmmm. Idk.
Lathers well for a sulfate and silicone free shampoo; quite drying, but nothing my daily conditioner can’t fix. Smells ok, cleans well, no big fault. However it really doesn’t do anything for my waves, and actually flattened them a bit. I’m Asian with Arab ancestry; my hair is medium to thick and usually organize itself into relaxed waves. Maybe I’ll notice some difference after a few more uses.
J**G
It works better than WOW
So I have bought WOW curly hair products and CurlSmith and so many others. I bought both the shampoo and conditioner. This is the best I have found the conditioner doesn’t leave your hair too flat . I have fine wavy curly hair. I like that so far the products have proven to give me the predictable wavy and curls I wanted. I can go at least 2 to 3 days between washes I also live in Florida so frizzy can make me look unhinged at times no problems with it. The price is so reasonable I love that. Get it !
A**Y
Best wavy shampoo and conditioner I've used. My hair is so shiny and more healthy feeling
One of the best I've used and that's saying a lot coming from me. I'm very particular about my hair and skin and what I put on it
Trustpilot
3 days ago
1 week ago