e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 25 Light Neutral

I really love this product it really is light weight on the face which I do really love as I am always going for a more natural look. The quality is amazing and really is long lasting making the product very effective. I would always have to say the color match was pretty close to perfect.

I absolutely love this foundation, I’m glad i tried it because now I’m hooked. I matched myself with shade 53, and it was a perfect match. Even with my hyperpigmentation the foundation covers it very well, and that’s without a color corrector or concealer being applied to my skin first. I have combination skin, and after hours of wearing it I’m not oily or dry.

Hoping this helps someone like me - I’m in my late thirties and my skin is definitely showing signs of aging. I haven’t worn foundation regularly in years because I couldn’t find one that wouldn’t settle into, and accentuate, my fine lines, making me look like a crusty baked good by the end of the day. This popped up several times in my various searches to find a good medium-coverage foundation for mature-ish, oily skin with lots of red sun damage to hide. elf is hit and miss for me - the products that are good are REALLY good, but the products that are bad are REALLY bad. Took the leap and I’m so glad I did! The shade is a surprisingly great match, the coverage is light to medium and very buildable, it hides my redness just enough and doesn’t accentuate my fine lines. The finish is beautiful - satiny with a bit of a glow. My only complaint is the coverage fades after a few hours. I didn’t have my setting spray with me so perhaps that will help.TLDR; great foundation for maturing, oily skin. Definitely needs a setting spray.

I love the coverage and light feel - not oily at all. Will definitely continue to purchase. I also like the size as it is perfect for travel and does not weigh much. Very satisfied with my purchase.

I was hoping to like this, but it wasn't meant to be. My first time trying it was pretty bad. It clung to dryer spots, sunk into any crease or pore, and looked heavy. It is a lighter coverage but somehow still looked heavy/cakey in areas. I really wanted this to work, so I put extra effort into my skin prep. I used a sponge and less product. It still looked patchy. It sunk into my smile lines, forehead lines, and around my nose. I tried for a third time with a more gripping primer, sponge and brush, and grail powder. It just seemed no matter what combo of product I used, it didn't look good. If I can get a nice even application, I think it would be a pretty foundation.

I love this foundation. The coverage is buildable and lightweight. I have dark spots on my face and it pretty much makes me look airbrushed. It's perfect for everyday wear and even special occasions when you want to do a glam look. I initially bought shade 54, but realized it was too dark for me, so I tried shade 53 and it's a perfect match!

This is a great foundation for the price. It’s comparable to my favorite Too faced born this way foundation. It has a subtle sheen to it which I love. Not overly dewy or oily looking. Very soft satin finish with great buildable coverage. Only con was it did separate around my nose and mouth but nothing a little touch up didn’t fix. I will purchase this product again.

I recently discovered Elf products so ordered this one and the Elf Hydrating Camo concealer. I'm so impressed with the quality, price, ease of application. I have very sensitive skin type and these products work well. The texture is smooth and creamy with no offensive smell.