Brand Protection in the Online World: A Comprehensive Guide

While familiar with much of the technology discussed in the book, it's application and impact in the world of online brand protection was a new and rich vein of learning for me. I found the fresh approach adopted by Dr. Barnett to be both informative and insightful. I cross checked with a number of online publications, and found that this book provided not just a more holistic view of the issues, but was underpinned by a strong understanding of the implications. A clear and pleasant read, the only criticisim being the author left me wanting more.

The rapid growth of the internet has led to a relatively easier route for fraudulent activity to reach a wider audience. There is now a prolific amount of brand infringements online ranging from counterfeit goods and phishing activity, to piracy and brand falsification, hitting brands both big and small in every type of industry imaginable. This is costing businesses millions of dollars in lost revenue and damages, and leaves them exposed to further attacks if the problem is not controlled.Brand Protection in the Online World is the definitive guide in educating others in the world of online brand protection, which has been missing a go to manual for a very long time. The book provides a detailed and up to date guide on identifying different types of brand infringements online that can be read and understood by all. If you are looking for further information on how to protect your brand in the digital world, want to research as part of a course, or are just interested in this subject, then I highly recommend this book to you.

Ein umfassendes Kompendium zum gesamten Online Markenschutz. Angefangen von Corporate Domain Management, über der Erklärung von einschlägigen Fachbegriffen, bis hin zu Online Brand Protection gibt das Buch vielfach gute Einblicke in die Thematik. Auch für fortgeschrittene Leser noch empfehlenswert.Auch wenn der Autor für einen namhaften Provider arbeitet, nutzt er das Buch nicht für Eigenwerbung, sondern bleibt neutral.