Hair The One Purple Shampoo for Toning Blonde Hair - Neutralizes Brass + Yellow Tones, Shine Restoring - Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz.

It is a real soft purple shampoo which is not drying my hair out, so many other shampoos do. I really am impressed with the color, it is perfect for my graying hair, it so lightweight and lightens my grays with a shine and brightens it, too. Perfect for gray hair!

This has been a great, budget friendly soap to help keep the brassy color out of my hair. I use it in conjunction with my salon grade shampoo and conditioner (regular shampoo in roots first, then this purple shampoo, followed by a regular conditioner). I keep the purple shampoo on for a couple minutes to let the color sink in. I’ve noticed my hair looks like a prettier summer blonde without orange colors peeking through. It isn’t so dramatic that I have a purple hue to my hair, which I like. I also have noticed that my hair feels and stays clean and moisturized, just as it felt before using this shampoo. I’m used to using salon grade shampoo and took a gamble with something cheaper. Yet, I haven’t noticed a difference in my hair so far and have used it for about a month! I think it works very effectively.The bottle is sleek, modern, and good quality. I love the little click top that keeps everything very messy-free.Though it leaves very faint purple splashes in my shower that can easily be rinsed off, my hands do NOT turn purple from using this product.

Keeps my hair brass free! Have been using this product for such a long time and it’s great at keeping my blonde as light as I want it to be. (Be aware of sun exposure after using this product since it can make your skin extra sensitive)

This shampoo is such high quality considering the price!I recently purchased Kristin Ess Hair The One Purple Shampoo and I couldn't be happier with my decision! This product is fantastic for anyone looking to maintain the vibrancy of their blonde hair while neutralizing brass and yellow tones.First and foremost, the value for the money is outstanding. At 10 fl. oz., a little goes a long way, and I’ve found that just a small amount works wonders when lathering. The shampoo has a lovely, rich purple color that lets you know it’s ready to work its magic. When I applied it, I noticed how easily it lathered up, and my hair felt luxurious even before rinsing it out.Not only does this shampoo do an incredible job of toning my blonde hair, but it also leaves my locks shiny and feeling healthy! I appreciate that it's sulfate, silicone, and paraben-free, which gives me peace of mind knowing that I'm using a product that is safe for both my hair color and keratin treatments.I’ve seen a noticeable difference in the brightness of my hair. The brassiness has significantly reduced, and I get compliments on my color all the time! Overall, Kristin Ess Hair The One Purple Shampoo is a fantastic investment for maintaining beautiful blonde hair. I highly recommend it to anyone looking for an effective and affordable solution! The only thing is the product is a bit drying, but I have fine hair that gets greasy more easily so it’s fine for me!

This is such a good purple shampoo! I was in the market for a new one recently and hadn’t loved my old one, so after reading some reviews I bought this one and I love it!It has such a good pigment to it, and it does say on the bottle that it’s an ultra violet pigment and to only use it when needed (not every shower) and it’s lasted me a long time already. Because it’s so pigmented, I mix it with my regular shampoo and I haven’t had any problems with it staining my hair, but my sister did not heed my warning and it turned her hair purple (lol) so definitely make sure to mix it if you have very light blonde hair.It’s the only purple shampoo that I’ve traveled with and hasn’t leaked, so that’s a big win for me. It smells great and leaves my hair feeling good and not dry, which is very important for me because I have textured, wavy/curly hair that I bleach myself so I have to be careful when I buy purple shampoos.It’s a great price for what you get and I will definitely be repurchasing when it runs out!

the number one best product in the world! I get probably 15 to 20 compliments on my hair everyday when I'm at work and even when I'm not but I really owe it all to this purple shampoo. it leaves your hair the prettiest color. I leave mine on the whole time I shower so my hair is pretty purple but like I said it's a beautiful shade it's like lilac or lavender. so I can tell that the concentration is very very heavy and it's amazing quality

I purchased this to try on keeping the yellow out of my gray hair. It's ok, but I found other products to work better

Love the smell and how shiny my color treated hair is after using it. I must have purchased this shampoo 6 or 7 times

Really effective purple shampoo with a nice scent. I’ve used it for years and it consistently keeps my blonde tones looking fresh and less yellow.

I use this with the conditioner and both leave my hair really soft and conditioned - much better than other brands.

Realmente quita el tono amarillento del pelo decolorado y lo deja "más claro" en tan sólo 3 minutos.

Conserva el cabello

Great fresh scent. Super pigmented, so I don't suggest you leave on longer than maybe 3 minutes if you are light blonde to platinum. I have been using WITHOUT the purple conditioner and it is definitely not needed! Not drying like other purple shampoos ive tried, I guess you can thank the lack of sulfates for that! Lol