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💜 Dare to Dye Different: Bold Color, Kind Formula
Arctic Fox Purple AF is a 165 ml semi-permanent hair dye delivering vibrant purple tones with a vegan, cruelty-free, and conditioning formula. Free from ammonia, peroxide, and PPD, it minimizes hair damage and supports frequent color refreshes. Its creamy texture and sweet scent ensure easy at-home application, while its mixability with other Arctic Fox shades allows for personalized, salon-inspired looks.
| ASIN | B0CTVGKJQY |
| Benefits | Hair Coloring |
| Best Sellers Rank | 3,920 in Beauty ( See Top 100 in Beauty ) 33 in Semi-Permanent Hair Colour |
| Brand | ARCTIC FOX |
| Brand Name | ARCTIC FOX |
| Colour | Purple AF |
| Container Type | Tube |
| Customer Reviews | 4.0 out of 5 stars 2,093 Reviews |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Cream |
| Item Highlight | 100% vegan, cruelty free, conditioning semi-permanent hair colour; no ammonia, peroxide or PPD; best on pre-lightened hair. |
| Item form | Cream |
| Manufacturer | BOINCA, INC. |
| Manufacturer Part Number | 624 |
| Material Features | Vegan |
| Material Type Free | Ammonia Free |
| Model Number | 624 |
| Number of Items | 1 |
| Package Size Name | 165 ml |
| Package information | Tube |
| Product benefits | Hair Coloring |
| Recommended Uses For Product | Hair Coloring |
| Suitable Hair Colour | Light Blonde |
| UPC | 810021111605 |
| Unit Count | 165.0 millilitre |
M**Y
Incredibly vibrant colour that leaves hair feeling salon-soft!
Stunning results without the chemical damage I am absolutely thrilled with this dye! The "Wrath" shade delivers an incredibly rich, vibrant colour that completely revived my hair. Unlike traditional dyes that leave your hair feeling like straw, this conditioning formula left my hair feeling amazingly soft, healthy, and deeply nourished. Why this dye stands out: - Deeply conditioning: It acts almost like a deep conditioning treatment while it deposits colour, giving it a beautiful shine. - Amazing scent: There are absolutely no harsh, overpowering chemical odours. It has a lovely, sweet scent that makes the application process at home really enjoyable. - Clean formula: Love that it is 100% vegan, cruelty-free, and contains no ammonia, peroxide, or PPD. My top tips for the best results: - Pre-lighten for maximum pop: To get the exact, true-to-shade vibrant crimson, apply it over pre-lightened hair (level 8–9). - It will still tint darker hair bases, but it will be much more subtle. - Protect your skin: This formula is highly pigmented and will stain your skin or neck if you aren't careful. - Make sure to wear gloves, use a barrier cream around your hairline, and rinse thoroughly until the water runs clear! It is worth every single penny for the quality of the formula. I will definitely be sticking with this brand for my future hair refreshes!
C**N
LOVE LOVE LOVE THIS HAIR DYE!
I have been colouring my hair (mostly purple) for more than 10 years now, and I think I've used every brand on the market. Arctic Fox is without a doubt, my absolute favourite!! When I started, I used Crazy colour, but it faded to green and had to be reapplied at least every 2 weeks - it was exhausting!! And it would transfer onto my pillow covers and towels too, so I started using other brands. However, even they didn't last very long, and unless I mixed my own colours (adding lots of pink) my hair would wash out green! I was having problems with my shoulders (they dislocate when I move the wrong way) so repeatedly dying my hair was becoming a big problem. Someone suggested this brand to me, and I was sceptical as it was more than double the price of every other brand... But then I used it and realised why!! This does not fade to green. It takes ages to fade at all, but when it does, it fades in every shade of purple imaginable, until its almost silver. Now, I can get away with dying my hair a couple of times a year - its literally changed my life...I no longer have to go through extreme pain every 2 weeks to dye my hair! Personally, I use it about every 3 months, just to keep the colour bright - plus my natural hair is very dark brown, so those roots with lilac aren't always ideal. However, I have let it go longer a few times, when the pain is just too much, and I don't need to feel embarrassed going out with very badly washed out hair dye in the meantime! And to top it all off, it smells AMAZING!! No awful hair dye smells. Instead it smells like bubblegum 💙 I cannot recommend this hair dye enough, I think it is, without a doubt, the best you can possible get. Double the price initially, but only used a fraction of the time, so it actually works out cheaper than those other awful brands.
A**J
Virgin pink my beloved
My go to, my one true love. Have been using this colour for years and it always works perfectly. It’s basically a coloured conditioner so it doesn’t do any damage and always leaves my hair smelling amazing. My hair is bleached which is why I get such good colour payoff. When I try to apply on my natural (dark blonde) hair it never takes as well so that is something to note. I find with using cold water and colour protecting shampoo/conditioner my pink manages to last a month or two each go.
S**B
complete waste of money
don’t bother!! this dye is awful, patchy even on bleached hair. i used two whole tubes of purple dye on shoulder length, relatively thin hair and it still took awful, only covered about 30% of my hair and left it a patchy mess. i used to use arctic fox all the time when i had purple hair before. i could get away with using half a bottle and diluting it with conditioner, and it was vibrant and beautiful and the best i’ve ever used. I don’t know if they’ve changed the formula or something, but this is absolutely terrible. do not use this!
M**S
Vague results
Didnt really take well (not as good as Manic Panic or Crazy Colour). Expensive for limited effect. Might work best on peroxide hair but does not take well to darker hair.
M**Y
Smells lovely, work perfect over bleached hair
I tried this colour recently as I'd gone from red to dark brown and hated it. Bleached the brown out then put this on, the smell is lovely and it's quite hydrating too. It stains skin but does come away if you scrub enough. The colour is spot on but will only be that exact colour on bleached hair, over dark it barely tints as expected with a semi permanent. My hair is waist length and I used a tube and a half. It does stain bed sheets etc and your skin over night, I'm having to scrub it off my neck each morning. It foams up really bright pink when I wash it too, looks like the colour is washing out but it's still vibrant yet after a week. So great colour even though it's pretty expensive.
S**L
Good product
Bought virgin pink as My 13 year old wanted a pink peekaboo underneath but I didn’t want to bleach her hair so this was great. Her hair is a dark blonde/mousey brown and I applied straight to dry hair no lifting or washing needed. Left on for 45 mins and it’s very pigmented considering no bleach was used and she likes it too :) smells like bubblegum
R**Y
It's not vibrant and it's got such a weird smell
I used pink hair dye... Usually osmo or colour psycho etc... this product is not vibrant at all even after I bleached by roots as normal.. it does grab and it's not vibrant even after I left it on for ages and ages hoping it would. It also smells very strange and I've been having to wash and wash to get rid of the smell. Very weird smell. Wouldn't recommend. Service from Amazon was fine. It's also more expensive than other colours. Won't use again
M**E
Välj en annan rosa
Deras andra rosa sitter bättre
S**N
Fades too fast
I applied it on Friday. After just 2 washes, it is already REALLY faded.
C**I
Colore splendido, vivido e dura a lungo
Ho iniziato a usare colori arctic Fox scorso anno e ho provato diverse tonalità, finora tutte quelle che ho provato sono bellissime e di buona qualità rispetto a tutte le altre marche che ho provato per quanto riguarda tinte di colori "particolari". Il rapporto qualità prezzo è ottimo, il colore esce molto vivido (alcune tonalità, come questo verde, si vedono anche sui capelli castani senza bisogno di decolorare) e dura a lungo.
L**A
Prodotto buono
Buona tenuta
I**N
Muy oscuro
Está bien pero el color es más oscuro de lo que pensaba
Trustpilot
5 days ago
2 months ago