ARCTIC FOX 100% Vegan & Cruelty Free Vibrant Semi Permanent Hair Colour Dye - Purple AF 165 ml e

I have been colouring my hair (mostly purple) for more than 10 years now, and I think I've used every brand on the market. Arctic Fox is without a doubt, my absolute favourite!! When I started, I used Crazy colour, but it faded to green and had to be reapplied at least every 2 weeks - it was exhausting!! And it would transfer onto my pillow covers and towels too, so I started using other brands. However, even they didn't last very long, and unless I mixed my own colours (adding lots of pink) my hair would wash out green! I was having problems with my shoulders (they dislocate when I move the wrong way) so repeatedly dying my hair was becoming a big problem. Someone suggested this brand to me, and I was sceptical as it was more than double the price of every other brand... But then I used it and realised why!! This does not fade to green. It takes ages to fade at all, but when it does, it fades in every shade of purple imaginable, until its almost silver. Now, I can get away with dying my hair a couple of times a year - its literally changed my life...I no longer have to go through extreme pain every 2 weeks to dye my hair! Personally, I use it about every 3 months, just to keep the colour bright - plus my natural hair is very dark brown, so those roots with lilac aren't always ideal. However, I have let it go longer a few times, when the pain is just too much, and I don't need to feel embarrassed going out with very badly washed out hair dye in the meantime! And to top it all off, it smells AMAZING!! No awful hair dye smells. Instead it smells like bubblegum 💙 I cannot recommend this hair dye enough, I think it is, without a doubt, the best you can possible get. Double the price initially, but only used a fraction of the time, so it actually works out cheaper than those other awful brands.

I have used many dyes over my time but I was always too young to do the smart choice and buy the slightly more expensive dye. Now I will ad before I get too excited, I am yet to wash my hair. So I am unsure on how it will last. But thus far I love: The smell! It smells just like grapes The colour it’s given me How smooth my hair is For all purple hair people, purple AF is the way to go. These photos don’t do it justice!

Perfect perfect!! Love it It gave me smokey purplish blue hair. I need to redo it again but a Artic fox knows what it does 💙

I tried this colour recently as I'd gone from red to dark brown and hated it. Bleached the brown out then put this on, the smell is lovely and it's quite hydrating too. It stains skin but does come away if you scrub enough. The colour is spot on but will only be that exact colour on bleached hair, over dark it barely tints as expected with a semi permanent. My hair is waist length and I used a tube and a half. It does stain bed sheets etc and your skin over night, I'm having to scrub it off my neck each morning. It foams up really bright pink when I wash it too, looks like the colour is washing out but it's still vibrant yet after a week. So great colour even though it's pretty expensive.

While I appreciate the nice packaging and the moral side of the company, I honestly can't believe this is the same brand I used to buy from for my black hair dye. I never leave reviews unless it's something I've enjoyed, so this has very much annoyed the hell out of me. Just spent well over an hour dyeing my hair in the Jinx colour. My hair is dusty brown at the roots and gets darker as it goes down. I understand the dye not taking well to the old black dye from months ago cuz duh, but the roots should have easily taken SOME colour to them. Nope, just wasted over an hour of my life thinking I was gonna get blue hair just for NO results whatsoever. I would normally try and be fair on a brand, especially one I've loved in the past but this product costs 20 QUID. With no gloves included either, and is only semi permanent regardless of if it takes or not. (I am aware that is in the product description, but whether permanent or non permanent it should still colour the hair) I used to love arctic fox and I was going to come back for my black dye again at some point but I really don't think I can after this. Just really disappointed and honest think I've wasted my money. Sorry but would not recommend, a lot of people have also had issues even with bleached hair so I'd save your money and just go for a different brand.

Fades awfully quick and dont get the same colour results each time...

I have wanted to go pink for so long but I was so worried that it would be too harsh or leave awful roots. This is the perfect mix of subtle yet still soft pink and in some lights is a beautiful rose gold, depending on your base colour. Perfect baby pink if you have very bleached blonde hair and if you have a darker base then it is more subtle. For my highlights it gave a lovely mix. I have already ordered my second bottle!!

I waited to give this a really fair chance after reading that it washes out quickly - spoiler alert it does. I followed the instructions to the dot, but left it on for roughly an hour. The outcome was incredible. Such a beautiful and strong colour, hence the two stars. I’ve washed it twice since, with cold water that my normal manic panic withstands up to a month before it starts fading. Two washes and it’s extremely faded. £20 for something that fades after two washes is dreadful when the product I’d say is worth around half of that. It’s probably a nice purchase if you have an upcoming event and want a treat, but don’t get your hopes up!

Ho iniziato a usare colori arctic Fox scorso anno e ho provato diverse tonalità, finora tutte quelle che ho provato sono bellissime e di buona qualità rispetto a tutte le altre marche che ho provato per quanto riguarda tinte di colori "particolari". Il rapporto qualità prezzo è ottimo, il colore esce molto vivido (alcune tonalità, come questo verde, si vedono anche sui capelli castani senza bisogno di decolorare) e dura a lungo.

Está bien pero el color es más oscuro de lo que pensaba

I absolutely love this stuff! Easy to use and smells like grapes! Color doesn't last long even with color shampoo/conditioner.

Después de probar varios morados de diferentes marcas, me quedo con este. El color es precioso. Es algo más caro, pero el color resiste mucho (me lavo el pelo 2 veces a la semana con un champú sin sulfatos y odio el agua fría). El formato en tubo es bastante cómodo y me gusta aplicarlo directamente con los dedos, con guantes.

è stupenda! Un blu profondo con riflessi arcani che risalta tantissimo alla luce. Facile da applicare, non danneggia i capelli e ha un profumo buonissimo. Dopo il risciacquo i capelli sono rimasti morbidi e idratati, e il colore ha tenuto bene anche dopo vari lavaggi. La adoro, sicuramente la ricomprerò!