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❄️ Unlock your coolest hair moment—shine brighter, stand bolder.
PROVOKE Touch of Silver Go Icy Shampoo delivers an icy platinum look up to 2 shades lighter in just one wash using advanced triple toning technology to neutralize brassy tones. Enriched with keratin, it deeply hydrates and strengthens color-treated hair, leaving it healthy and shiny. This vegan, cruelty-free, and palm oil-free formula is perfect for professionals seeking a quick, effective, and ethical hair brightening solution in a convenient 200ml size.
| ASIN | B0CWPGLYS4 |
| Active Ingredients | Sodium Chloride, Sodium Laureth Sulfate |
| Age Range Description | Adult |
| Age range (description) | Adult |
| Benefits | Anti-Frizz, Breakage Control, Brightening, Damage Control, Hydrating |
| Best Sellers Rank | 3,239 in Beauty ( See Top 100 in Beauty ) 186 in Shampoos (Beauty) |
| Brand | PROVOKE |
| Brand Name | PROVOKE |
| Country Of Origin | United Kingdom |
| Customer Reviews | 4.4 out of 5 stars 922 Reviews |
| Hair Type | Color Treated |
| Hair type | Color Treated |
| Item Dimensions | 36 x 58 x 175 millimetres |
| Item Form | Cream |
| Item Weight | 0.21 Kilograms |
| Item form | Cream |
| Liquid Volume | 200 Millilitres |
| Manufacturer | Karium Ltd |
| Manufacturer Contact Information | Royal Sanders Brands Limited, Preston, PR2 5NA, UK. Industriepark Vliedberg 12, Vlijmen, 5251 RG, NL. |
| Manufacturer Part Number | 40027060 |
| Material Type Free | Palm Oil Free, Paraben Free, Silicone Free, Sulphate Free |
| Model Number | 40027060 |
| Number of Items | 1 |
| Other Special Features of the Product | Hypoallergenic, Not Tested On Animals, Scented, Travel Size, Vegan |
| Recommended Uses For Product | Dryness, Dullness, Hair Breakage |
| Scent | Floral |
| Scent Name | Floral |
| Suitable Hair Colour | Silver |
| Unit Count | 200.0 millilitre |
L**N
Brilliant purchase
Fantastic purchase makes my hair go lighter! Now it can be used on blondes to get rid of a yellow tinge or on grays like me this blends my salt n pepper look lovely! Really good product at a fantastic price it’s consistency is not overly thick but not runny either, not leakage
S**.
Really does brighten blondes
Love love this product! After washing and conditioning it definitely does brighten the colour and makes it look blonder.
M**Y
Nice finish
Works well
K**P
Hair was left brighter and shinier.
At last! A purple shampoo that does what it says, leaving hair lighter and creamier with no brassiness, and more importantly doesn't leave your hair with a purple or blue tinge.
A**R
Not for me
The shampoo smells nice and leaves your hair feeling soft. However, I wanted to lighten my hair and it made my hair turn silver and darker. I am naturally grey with a lot of white hair and was trying to get rid of some of the brassy tones.
L**S
Blue shampoo
Brilliant . Gets rid of the yellow.
J**5
Does what it says on bottle and more!!
Very rich feeling shampoo, good value,as you only need an amount the size of 50p! Makes a luxurious lather,which brightens any 'brassiness' on blond highlights! It also lifts grey by brightening away the ' flat dullness'!
K**H
Great Shampoo
Excellent product, hair feels fresh and clean and a definite shine after only one wash. Highly recommend.
J**O
Works well
Great love it
D**A
Excellent shampoo
Fantastic shampoo. My hair was squeaky clean after one wash. Haven’t noticed if it is lighter after one wash.
Trustpilot
1 month ago
2 weeks ago