NICE'N EASY CRÈME PERMANENT HAIR DYE - 4 DARK BROWN

So good, I brought it twice to dye me hair. Never once failed and I've got super sensitive hair too. Great product. Keeps the hair brown for like 6 to 8 weeks. Good enough for me

This hair dye provides excellent coverage, covering my greys really well. It’s very easy to use, and after colouring, your hair looks quite shiny. I like to mix in a bit of my usual hair conditioner with the dye, so my hair feels soft as well. My only complaint is that it's not really dark brown—your hair ends up looking almost black. Perhaps a lighter shade could be tried for a true dark brown. However, I do like how it looks in black, so I’m sticking with this colour.

Changed from a product I've used for years, but that has recently been changed and certainly not for the better, hence the change. I like this new one very much, particularly the colour - no nasty red glare from it. It's a bit trickier to apply as it doesn't have the comb gizmo that I used to get on the old one. But it's worth the extra effort. This one is very much kinder to your skin. Very much! Clairol - please do NOT change the formulation! It smells a mile better than my old one. Very little odour, in fact. And easier to wash out after. Hair is left in much better condition than with the other product. Nice and soft. Absolutely thrilled with this and will continue to use unless they make the mistake the others made and change the product to disadvantage.

My go too Lovely smell Good coverage Leaves hair soft

Always find this brand quite reasonable price wise. Easy to set up and gloves are decent. Solution doesn't drip when applying to head. It doesn't go pitch black on my face like other brands. I kept it on 25 minutes then 5 minutes all over. 7/10 this time I'd say because bit disappointed with the centre parting coverage despite heavy application knowing its a stubborn area. For context. I'm only 36 lol but been grey since age 21. I use a permanent dye every 4 weeks, always choose a dark brown 4.0 or Ash brown and I just choose the cheapest at the time. It doesn't stink bad after and the conditioner is good quality. Will buy again probably if its a good price. I guess it looks quite natural on my dark brown hair.

Really quick delivery, Ordered a few products at the same time on here, Amazon prime. This is is the only product that actually turned up the next day. Really cheap and a decent hair dye too. This is one of the only ones thah really do cover my grey hairs 🫣

my favorites

Easy to use and smell not bad considering it’s hair dye. I would say perhaps leave it on for slightly less than the minimum time it suggests (my hair was black until about four washes in!) and use the most nourishing hair mask you can find afterwards — it completely stripped my hair of shine and moisture, which I’ve never had an issue with after using hair dyes previously (if you’re looking for a rescue: L’Oréal Elvive Bond Repair and Glycolic Gloss ranges have been my saviours). The colour being darker than expected would’ve been fine but for the lack of dimension to it. I’ve used 6R Light Auburn before and that was gorgeous. I’ll definitely try Nice’n Easy again but probably not this colour — though, my god…. this colour really lasts……