Juice Beauty Phyto‑Pigments Flawless Serum Foundation - Non-Comedogenic, Long-Wear & Buildable Medium-to-Full Coverage - Vegan, Clean Hydrating Liquid Makeup for All Skin Types, 30 mL, 14 Sand

Juice Beauty Serum Makeup is an absolute dream product! I love how lightweight and nourishing it feels on my skin—it’s like skincare and makeup combined. The serum formula blends beautifully, leaving my skin with a radiant, natural glow that doesn’t feel cakey or heavy. What sets this product apart is its clean, organic ingredients. Knowing I’m putting something healthy on my skin gives me so much peace of mind. It’s perfect for sensitive skin and provides just the right amount of coverage to even out my complexion while still looking natural. I also appreciate how long-lasting it is. Even after a full day, my skin looks fresh and dewy. If you’re looking for a makeup product that enhances your skin while being good for it, Juice Beauty Serum Makeup is a must-try!

This foundation is exactly what I have been looking for. It's actually hard to believe it is organic because it has great pigmentation and coverage, and it lasts all day long. I also love that it has the serum mixed in with it, so it leaves my face really glowy and healthy looking. I have received multiple compliments on my skin since switching to this foundation. However, if you like a really matte finish, this is not going to be the product for you. Also, this blends well with a foundation brush or a beauty blender. UPDATE: I have been using this product for about a month, and while I still love it, I have noticed that by the afternoon, I really need to touch up with some powder because my face looks a bit oily. Not sure how this foundation will play out in the Florida summers. UPDATE: after using this through an entire summer, I am still pleased. I changed my face serum, so I no longer have issues with my T zone being oily at all. It looks great all day - through a nap and all! I used these shade descriptions from the JuiceBeauty website to select what shade to purchase: -Fair - porcelain; for very light skin with neutral undertone -Buff - for very light skin with yellow undertone -Cream - for light skin with yellow undertone -Rosy Beige - for light skin with pink undertone -Sand - for light to medium skin with yellow undertone -Natural Tan - for light to medium skin with warm, peachy undertone -Medium Tan - for light to medium skin with neutral undertone -Golden Tan - medium skin with golden undertone -Medium Tawny - medium to deep skin with golden undertone -Tawny - deep skin with pink undertone -Deep - deep skin with golden undertone

Works great on mature skin. Liggt coverage and definitely buildable. Love this so far. It does not irritate my sensitive skin or eyes. I applied it using my fingers and will try a foundation brush on the next application. Highly recommend.

Coverage is great. I add my cream to this foundation and it creates a Bb foundation. It's great that it doesn't have all those harmful chemicals sitting on my skin for hours.

I bought this for me and my daughter and we really like it but it was a bit lighter for her and it was perfect for me. Goes on smoothly. If you exfoliate, you shouldn't see any dry flakiness. Nice and moist but not heavy. No irritation. I have older skin (age 57) and was worried it would show wrinkles but it was fine as long as you don't put it on too thick. A little goes a long way. My daughter said that it has decent coverage. She has red acne marks and it helped cover the redness but not 100%. I would recommend trying thin layers to cover acne scars. I prefer a thin water base foundation but this wasn't too thick. The photos are confusing. One photo is showing the item looking mixed up. Another photo makes it look like a water based foundation showing the separation and to thoroughly shake it up. The one I received was completely mixed and not separated. This item is made in the USA of domestic and foreign components.

I searched “healthy moisturizing foundation makeup for mature skin,” read a lot of reviews on a bunch of contenders, and decided to try Juice Beauty. Right off I loved the color Buff; it makes my face the same color as my neck. As other reviewers say, it feels light on the skin, and doesn't settle into lines. Before I bought this, I considered something thick and creamy for my 61 year old skin, but the buildable coverage of this over my serum and moisturizer creates a very natural finish. I also love all the natural ingredients.

Reading other reviewers, give the bottle a good shake. The consistency is runny but a little goes a long way. Great colour and finish on my skin, used over organic moisturizer and their highlighting serum. I use a blender to dab and smooth out. So light on my face.

Just no. I have paid far less for foundation that was a hundred times better (I'm talking to you Elf). This felt grainy going on and didn't glide onto the skin. It left a chalky finish that came off too easily. I prepped with my normal routine and got very different results from any other foundation I've tried. I would not buy this again. I purchased as I wanted to try a less chemically filled formula, honestly, my bare skin looks better.