ICONIC LONDON Underglow Blurring Primer | Blurs Imperfections and Gives Skin a Radiant Glow, Cruelty-Free, Vegan Makeup Universal Shade, 0.91 Fl oz

Great primer for mature, dry and even combo skin! Gives a dewy glow without being oily and helps foundation look smoother. It helps make foundation last all day, even in high humidity. If you have combo skin, you may need to lightly blot away oil about halfway during the day. If you have mature skin that is dry or changing, this will be a great addition to your makeup routine! It has a thin texture instead of the thick silicone primers that I have used in the past. It does have a light smell (reminds me a little of cocoa butter), but it dissipates quickly and you cannot smell it very long after application. It has not irritated my sensitive skin at all.

I love it! I was so excited to get Iconic Underglow & I wasn’t disappointed. I don’t like wearing a lot of makeup so this is perfect. It definitely gives a nice healthy glow & blurs nicely without feeling greasy or heavy. I put it on this morning and decided I wanted a little more glow so I blended in more & it was perfect, lasting all day long without fading or sliding off in the Florida heat. I only added blush lip stain and mascara but it felt natural glowy & soft. The scent is nice & the glow is perfect like a model’s. The dropper doesn’t dispense well but I don’t care I love the product too much. This product is perfect to wear alone or as a nice under glow base prior to your foundation. Perfect for your wedding day, date night & even the beach. I’m so happy ai took the chance & got Ionic..so worth it..

A great primer! Makeup is not something I normally buy on Amazon, but I trust the iconic London brand to deliver on its brand promises no matter the store front, and it delivers on this. Makes the foundation application smoother and look better and last longer! Thoroughly impressed with the quality even though I love this brand. It’s not “high end” but it feels like it is without the accompanying high price. Glass bottle gives even more premium vibes

The ICONIC LONDON Underglow Blurring Primer is everything I didn’t know I needed! It gives my skin the most beautiful, soft-focus glow while blurring imperfections and minimizing the look of pores. My makeup applies smoother and lasts longer, but I also love wearing it alone for a radiant, healthy look. The texture is lightweight, the universal shade blends perfectly, and I love that it’s cruelty-free and vegan. The only downside is the dropper—it doesn’t dispense the product very well and can be a bit frustrating. But the formula itself is so good, it’s worth working around. Definitely a must-have in my routine!

I decided to try the ICONIC LONDON Underglow Blurring Primer after seeing a glowing recommendation from @SheaWhitney—thank you, Shea, for the great find! Don’t forget to click on the coupon before checking out to save a little extra! The box arrived opened, which was a bit concerning, but the product itself didn’t appear to be used, so I gave it a try. The primer has a subtle scent—nothing overwhelming, just a slight scent. I’m not a big makeup person, so I appreciate products that offer light coverage and are easy to use. This primer delivered just that. I tried it on its own, and it gave my skin a radiant, dewy look while gently blurring imperfections. When I added a touch of powder over it, I noticed that my sun spots looked slightly less visible, but my skin still looked fresh and glowing. It’s only been a few uses, but so far, I’m really enjoying this primer. It’s vegan, cruelty-free, and works well for a natural, everyday glow. If you're looking for a primer that gives a soft-focus effect without feeling heavy, I’d definitely recommend giving this one a shot. Check it out at amazon.com/shop/sheawhitney for more of her faves!

Prime day didn’t fail me with this one, I love this stuff so much. I use this daily and it assists SO well for dry skin. I do daily routines to attempt to give needed moisture to my 34 year old face and nothing seems to truly assist. This however, makes my skin FEEL amazing and it lasts through the day. It may be a primer but it really soaks into my skin and I immediately feel a difference, as well as the nice smell attached to it. The glow aspect I could honestly care less about. I do notice a slight difference in quality from this one vs in store purchase but it still works, just a little harder to mix (seems thicker?) but overall 10/10 and will continue to purchase. This has truly been a saving Grace to my face lol.

this literally disappeared on my skin- it didn't look glowy and it definitely didn't blur or even my skin tone at all. I have a lot of primers and tinted spf style products- some with glow, some just tint... this one may as well have been colorless. I wish I would have saved the box and could send it back.

This grew on me at first I was disappointed and thought it was blah and me be breaking me out. However, I changed my skin care up and my foundation and added this back into my routine during the winter. It gives subtle glow with added hydration. This is my second purchase and I use it under lumi matte foundation and dewy foundation or mixed with my foundation like a skin tint. I really like it as a primer. Acne safe, no glitter, no smell.

I’ve been using the Iconic London Underglow Blurring Primer for the past month, and I’m absolutely loving it! It works beautifully with my combination skin — giving me a smooth, radiant base without feeling heavy or greasy. It pairs perfectly with foundation too; my makeup glides on effortlessly and looks flawless all day. I’ve noticed that my makeup not only looks better but also stays put longer, which is such a win. Plus, there’s no peeling or patchiness at all — just a soft, blurred glow that makes my skin look healthy and fresh. Definitely one of my new favorite primers!

I love it

Great product

Best primer I have used, works well under foundations (tried with Armani luminous silk, and dior stick)

This is my favourite primer . It goes on so smoothly. Blurs any imperfections. I often just wear by itself without makeup for the natural look. Under foundation it smooths and hydrates with no drying or caking. You will find you will use a lot less foundation.