Preference Permanent Luminous Hair Colour, 11.11 Venice | Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant Salon-Inspired Results

Always use this .easy to use and great price. And gorgeous result

My hair is salt and pepper- about 45% grey and a natural level 7. It was highlighted about a year ago and since then I’ve used a level 8 ash blonde box dye colour to cover the roots but this left my hair very yellow. The grey/white hair I have is patchy and I wanted to blend this further and minimise the yellow tones so I choose the preference platinum blonde level 11 to see how it might look. Product was very easy to use and not messy at all. I concentrated the coverage on my grey/level 7 roots and brought the rest of the mixture through to the length of the hair, rinsing after 45 minutes. I was pleasantly surprised by the results to be honest. The root coverage is perfect, it lifted beautifully without any orange tones, blending nicely with the grey to a multi tonal look. I’m not a hairdresser but I do know that the developer in a box dye will lift virgin hair. I’d say my roots are now level 9/10 with the grey being 10+ This has saved me a lot of money as my highlights usually cost around £70 for a half head, I just wish I’d discovered this dye 2 years ago as I would’ve saved me a packet. Anyway, I’m a happy bunny now as my hair looks and feels great! Hope this helps anyone like me who is on the rollercoaster transition to the dreaded grey!

Hands down, the best bleach I’ve ever used. The texture is more like hair dye so it’s millions easier to apply. It doesn’t sting as much as thick bleach and it doesn’t smell as much. The outcome is actually amazing! I was expecting a bright orange or bright yellow. But this turned out an ashy ginger. I am naturally very dark brown and have been blonde for 5 years. I didn’t keep it on long as I had never used this before now and didn’t know the strength or damage. It hasn’t damaged my hair what so ever. My roots looks so natural I was thinking of keeping it ginger! The conditioner included is a 10/10 it made my hair feel moisturised and smooth. I now know my go to bleach! After 5 years of searching for the best bleach. This is the one girls and guys😊

A present for a friend , she say it is good

Cannot believe how much better box dyes have gotten while I was spending £375 for roots at my hairdresser this did an amzing job with no damage

There is still a lot of orange tones at the top but I just wanted my d Salon highlighted hair a bit brighter now that the sun's out. I used a lot of purple shampoo after to tone down the orange but I'm impressed considering it's a box dye. Do not expect blonde miracles from this product!

I have naturally blonde hair, and tried this to lift my roots and lengths. I usually use a separate powder and cream, so hoped this would be easier. Sadly it didn't give the result I was hoping for. I didn't expect it to lift as light as the colour on the front or back of the box, but even so it's pretty disappointing. It left my hair a mid yellow, and feeling dry. (thankfully I had plenty of my usual pink chemical free dye, so covered it with that) I can't recommend this, but obviously everyone's hair is different. Thanks for reading, I hope you find this review helpful.

Absolutely delighted with the results , it didn't sting my head . Plus after use and my hair dried naturally I couldn't smell that I'd even just dyed my hair .That's a first for me and I've dyed my hair for 20 yrs. The colour is even and shiny .

Je ne prend que cette couleur pour mon blond polaire

Diese Haarfarbe war 20 Jahre lang mein Favorit. Nun wurde die Rezeptur geändert und meine Haare werden plötzlich nur Orange. Ich bin sehr enttäuscht und ich kann nicht versehen, warum ein gutes Produkt kaputt gemacht werden muß.

Le produit que j'ai reçu était destiné au marché scandinave, donc tout était écrit dans des langues nordiques. Il y avait une photocopie d'instructions en français, très pâle et à peine lisible. Et donc pas très clair. La mixture obtenue ne ressemblait en rien à ce que j'ai d'habitude. Je l'ai donc jetée plutôt que de prendre le risque de l'utiliser sur ma chevelure. Une perte de temps et d'argent, donc.

N’a absolument aucun rapport avec le rendu finale si vous voulez faire cette couleur appeller le coiffeur c le meilleur moyen cette c plus coûteux mais vous finirez pas sans le même cas que moi je suis rouxxxx😡😡😡