Whites Detergent, Concentrated Laundry Detergent Liquid, Whiten & Brighten Clothes, Tough on Stains, Classic Scent, 32 oz.

Flawless Color Protection: I have a lot of dark clothes and premium black shirts that usually fade quickly with standard detergents. This formula completely preserves the color—my blacks and dark grays stay rich, vibrant, and looking great after each wash. This item has an incredible scent. It has a clean, sophisticated, high end fragrance that stays fresh on the fabric without bothering you. I use this product for basically all my stuff, including jeans, cottons, towels. The item was recommended to me by my house keeper and she has used basically everything and this is one of her number one choices. The best part about this item is that it's very concentrated and all you need is just a small amount per load. This bottle for sure lasts much longer that those large famous brands in the market. I got the 32 oz. bottle and it lasts probably around 30loads. I get the classic one and I am planning to get the other scents later. Th bottle is very easy to use, and the packaging is great so it doesn't leak or spill when using or at the time of delivery. powerful product and definitely effective.

Really nice. Not that great at getting stains out perse. Heavy scent but not bad. Not really thick. No instructions on bottle.

I use only a tablespoon for full loads and half of that for smaller loads, and the fragrance lasts for me. I can’t do strong detergents since I’m sensitive to smells, so this works great. It still looks and feels like my clothes are getting clean so that’s a plus. I combine colors and whites and no issues.

Scent goes away in wash, reason I got this, to smell good on my laundry. So not worth it, cleans like any other detergent, keep your money on this one

I tried the original but it was a hard no. I got Isle today although we normally like to use Brooklinen’s Coastal Clean just for towels but it has been out of stock for months. Isle was suggested (by AI!) as an alternative. It’s a mild, coastal scent and I love it but after the dryer - even on low - there was zero scent remaining. Will use it a little more liberally next time and give it back the fifth star if it leaves behind the scent in the bottle which is terrific. It performs well cleaning-wise. I’d still recommend it.

We love this American company who makes a wonderful smelling and high quality laundry detergent. It washes away well without any residue, cleans our clothes extremely well, and leaves them soft and ready for the next use. We subscribe and save, and find a family of 5 with all its laundry needs about a bottle a month. Very happy to support US business, and very satisfied with the price and quality.

Wonderful soft fragrance, cleans whites extraordinarily well.

People are not kidding when they say this detergent smells good. It does. The smell reminds me of expensive hotel towels. As to its ability to clean, I am leaning toward the idea that it has a very good ability to clean items that have always been treated well; on pieces of clothing that have layers of dirt, or that need clarified, I think it struggles. For example, on older shirts that my kid wears and sweats on, the smell remained after washing. On new shirts she has, the smell hasn't been able to build up. Right now, I am experimenting with Laundress' Stain Remover and this product. Together they work pretty well; however, the wonderful smell isn't as present. I think I will be using Defunkify on a good deal of our wardrobes and then trying only Laundress for a few months to see how it goes. I will update. For now, this detergent is not completely earning the price it costs. Not yet. Please check out the Stain Remover, though. Such good stuff!!!!

Smells amazing. However, if you dont have a machine that adds the water while you're adding your clothes you might have the same problem i do. When I squeeze the detergent onto bedding (because of the price thats all I was using it for) it has left the lines of the detergent all over my sheets. Unsure how to describe that. Imagine a snail trail, I guess, but without the slime? Just the discoloration....