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✨ Illuminate your look, naturally. Be the blonde everyone envies! 🌿
Wella Illumina Color No. 10/1 Lightest Ash Blonde is a permanent hair color cream that lifts hair up to 3 levels while delivering natural, sheer results with exceptional light reflection and hair protection. Formulated without animal-derived ingredients, it offers a gentle yet effective coloring experience ideal for both first-time users and seasoned pros seeking salon-quality blonde tones.


| ASIN | B009C5MOIU |
| Benefits | Natural texture |
| Best Sellers Rank | 1,193 in Beauty ( See Top 100 in Beauty ) 21 in Permanent Hair Colour |
| Brand | Wella Professionals |
| Brand Name | Wella Professionals |
| Colour | 10/1 Lightest Ash Blonde |
| Container Type | Tin |
| Customer Reviews | 4.6 out of 5 stars 12,411 Reviews |
| Full Cure Time | 4E+1 Minutes |
| Global Trade Identification Number | 04015600235314, 08005610542638 |
| Hair Color Permanence | Permanent |
| Hair Type | Blonde |
| Hair type | Blonde |
| Item Form | Cream |
| Item Type Name | Illumina Color Permanent Hair Color, No. 10/1 Lightest Ash Blonde |
| Item Weight | 0.08 Kilograms |
| Item form | Cream |
| Manufacturer | Coty Inc. |
| Manufacturer Part Number | 8005610542638 |
| Material Features | Natural |
| Material Type Free | No animal ingredients |
| Model Number | 8005610542638 |
| Number of Items | 1 |
| Package information | Tin |
| Product benefits | Natural texture |
| Recommended Uses For Product | salon |
| UPC | 729378224244 |
| Unit Count | 60.0 millilitre |
M**N
Illumina 10/69 An ashy saviour!! ♥️
My hair has been dark for a while. I missed being blonde so cap highlighted my hair. Unfortunately some of the older brown was very stubborn. Those parts were a horrible shade of orange and I dare not put any more bleach on it, it’s already taken a battering. I needed violet to naturalise the orange so purchased this knowing it wouldn’t entirely match the swatch colour but should hopefully at least take the orange away. I used the 10/69 with a 1:1 ratio on dry hair with a 30 vol wella developer (I know that seems a high volume but I can’t stress enough just how orange it was) I let it develop for 25 mins and rinsed, shampoo, condition and hair mask. The colour is beautiful 😻 I’m so happy with it. The condition of my hair is absolutely awful (which is entirely on me- I went in a bit hardcore with the bleach) so if anyone can suggest something amazing for the bleach damage it would be appreciated.
M**N
Perfect
Good product
A**H
Wella Illumina >>>
10/81 10/0 9/60 2:1:0.25 to knock out gold in level 8-9 blonde.
M**S
Can't go wrong with Wella
Can't go wrong with Wella. I regularly use Wella T14 and T18 and love their products. I mixed it with equal amount 20 vol developer. If you hair is darker, you may be better off with 30 vol. I left the product on for 45 mins.
R**N
Toned red out of hair well.
Toned the red out of my hair, so very pleased with purchase.
D**V
As described
Fast delivery, product as described.
S**R
Ok
Ok
L**S
Excellent product
So I had previously (about 2 months ago) bleached and toned my hair and even with using purple shampoo twice a week it was looking very yellow. I didn't want to bleach and tone again because of the damage so thought I'd give this a try... I was very skeptical about this product and have knocked stars off as there are no English instructions within the packaging, but a quick Google search gave me them. I mixed it 1:1 with a 6% developer, ('blonde me' range) slapped it on all over and hoped for the best. After 20 minutes I thought I was going to have a full head of grey hair so washed it off... but... the colour it is after drying is gorgeous, a nice ashy blonde, it has lightened my 2cm roots slightly so it has a really nice blend. I am really impressed and will definitely buy again!
E**S
Bästa färgen för att få kall blond ton!
Blandar denna med 10/69 och 9/60 för att få den PERFEKTA neutrala blonda nyansen. Vill man ha ännu kallare ton på håret kan man bara ta mer av denna. Receptet är: 30 gram 10/69 20 gram 10/1 10 gram 9/60 med developer 1,9 %
A**R
اسود مو رمادي فاتح
جا البكج تالف غير انه اللون مره غامق اعدم لي جهد سحب اللون اللي قبل جدددداً غامق ابد مو فاتح لدرجه اعطاني لون اسود مو رمادي فاتح ما انصح فيه
C**N
Ottimo
Ottimo articolo lo uso da anni ė arrivato entro il tempo prestabilito ed intatto.
K**S
Super . Danke .
Alles OK .
A**K
Livraison rapide
Jadore cette marque et cette teinte en plus avec Amazon premieum je la reçois vite !jadore
Trustpilot
1 month ago
1 month ago