Veterinary Formula Smart Coat Whitening & Stain Remover Pet Shampoo, 17oz

Perfect shampoo for my white haired boy! I do two washed on him at bath time, so he gets rinsed with another shampoo first and then this. It has a great smell as well. My dog does not shed and does have sensitive skin (itchy, red) and I have not noticed that this has caused it to flare or be any worse than it normally is.

I have an off white Poodle. This shampoo did make her a bit brighter and her lighter spots whiter. Definitely will keep this around for her. Made her cost softer , cleaned well, smells good.

I'm genuinely amazed with how effective this product was - even after a single wash (and leaving it on for like 7 minutes while scrubbing my little cream pomeranian) turned him so silky and noticeably brighter. On the second wash his entire coat became even whiter and feels so soft and fluffy. I've only had it for about 3 weeks so I had washed him twice during this time (once to try the product and the second one so soon because we had walked in the rain). It doesn't seem to have any harsh chemicals or bleaching agents and don't be disturbed by the blue color, it seems to work wonderfully and I'm excited to see the results in continuing to use this product! Also, it actually seems to have no scent despite mentioning that it includes green tea, and coconut oil. I thought perhaps it would have a slight floral scent but it basically has no scent at all - I was hoping for just a little scent so that he'd smell as clean as he looks but I'm sure some would really appreciate this (especially those with allergies or sensitive noses). That's not to say he doesn't smell clean, he does and I think the product lives up to its name as a stain remover, whitener, etc. with a fresh scent. I had no idea that his fur could become so smooth and beautiful, I highly recommend giving it a chance!

Great shampoo for our Westie. Keeps him bright and white.

Great shampoo for my puppy cheaper than store too

A great budget whitening shampoo. My sheepadoodle loves playing in the dirt and this shampoo keeps her bright and white after bath days. I use it as a second wash after using some dawn to cut through any hard dirt or oils.

Our dog loves a bath and this shampoo makes her smell great and look super white!!

It didn’t do much for the yellowing but it is my first time using it, so I’m hopeful it will help get rid of it with time. It smells very good. I used it with the conditioner and it has left her very very soft.

Amazing soft and great products.

Mi perro tiene 6 años así que tengo 6 años experimentando con miles de marcas de shampoos, es un mimado así que siempre le compro marcas finas, para piel sensible y todo eso...bueno pues SIEMPRE me ha pasado que después de bañarlo, el pobre animal se rasca todo el día como por 3 días y luego ya regresa a la normalidad de ser un príncipe payasón. Este shampoo a) huele muy bien, b) limpia suuuper bien, c) si le deja el pelo blanco brillante y muy suavecito y lo mejor de todo es que es el único con el que mi perro no se rasca como desquiciado. Si lo voy a volver a comprar...... Ah! y las manchas de los ojos.....así ha sido siempre y no le he encontrado solución.....ni modo, así lo he de querer.

I didn't expect it will work so good! I used violet shampoo previously but decided to give a try to this one and I am so satisfied! It is clear, good but not heavy flower scent and the most important that its so easy to brush our hair after it. It is even more important for the face. The hair gets soft and white even under eye spots which we are not handling well being honest. Its a game changed for me. Thank you so much!

I’m very fussy about anything I use on my dogs. I wanted a gentle but effective shampoo for the white Maltipoo dogs. This really was incredible. They came up whiter than white! Soft and fur was manageable - all good thanks! Will def purchase again.

El producto llegó bastante rápido y sin derrames, tiene un aroma cítrico bastante agradable, hace suficiente espuma y deja el pelo blanco con un brillo hermoso, definitivamente lo seguiré comprando ya que es un excelente producto.