Permanent Liquicolor for Blonde Hair Color, 12a High Lift Cool Blonde, 2 oz

For the past 20+ years I was using the brand mega blonde on my hair. It’s been discontinued in the past couple years and I’ve struggled finding a color to match the same color I was using with mega blonde. I’ve used a couple different colors of this brand, but finally found my match! 12A- HL-V High Lift Cool Blonde is it! For reference my natural color is a dark dirty blonde. I’m so pleased with the results.

If you've used professional color before, this is exactly like the bottle you would get at Sally's.

My natural hair is level 5 brown and it pulls a lot of orange during lightening. I have tried multiple hi-lifts, and before only a bleach was able to get me to a natural sandy blonde, while I still had to use a T14 toner afterwards to cool it down. I have tried Clairol 12A hi-lift which left me with hot roots again and I had to tone my hair after it.Today I used 12AA-BV (blue counteracts with orange) and voila - my roots are matching the rest of the hair after one application, no ash toner needed!

The colors are true and lasts a long time when using with the right developing products and shampoos.

always perfect!