MARKETING & PROMOTION •Special target on organ donation awareness •Extended TV, Online and Print marketing campaign •Consumer ads to be placed in musician-oriented magazines •Full service press mailing to all major publications. •Walter Trout will do a European tour this fall to promote the record and is available for TV and radio in the week prior to his tour. SELLING POINTS •The title Battle Scars stands for Walter battling his illness and coming out victorious thanks to his liver transplant. •Each song has a specific story from Walter's experience with life and almost death. •Walter returned live on stage at the Royal Albert Hall only 13 months after his successful life-saving liver transplant. •Walter has mesmerized guitar fans around the globe with his masterful phrases and unique style
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