PROVOKE Touch of Silver Go Icy Shampoo 150ml, Icy Platinum Look in Just 1 Wash, Triple Toning Technology to Cool Down Warmer Brassy Tones for an Extra Light Colour, Enriched Keratin to Deeply Hydrate

I used the shampoo and conditioner and did exactly as it said. Leave each on for 5 minutes My hair is much brighter and the brassiness has gone. It’s smells ok kind of fresh and my hair feels okay. I will probably uses every other wash - great price for these 2 so I didn’t expect much and I was really impressed 👍🏼

Fantastic purchase makes my hair go lighter! Now it can be used on blondes to get rid of a yellow tinge or on grays like me this blends my salt n pepper look lovely! Really good product at a fantastic price it’s consistency is not overly thick but not runny either, not leakage

Lightened my white, but darkened my grey so mixed results.

Stops hair going yellow and keeps it looking like I've just had it coloured.

Love love this product! After washing and conditioning it definitely does brighten the colour and makes it look blonder.

The shampoo smells nice and leaves your hair feeling soft. However, I wanted to lighten my hair and it made my hair turn silver and darker. I am naturally grey with a lot of white hair and was trying to get rid of some of the brassy tones.

Quite good product.

Very rich feeling shampoo, good value,as you only need an amount the size of 50p! Makes a luxurious lather,which brightens any 'brassiness' on blond highlights! It also lifts grey by brightening away the ' flat dullness'!

Great love it

This works amazing if you’re trying to achieve a platinum look😊

Fantastic shampoo. My hair was squeaky clean after one wash. Haven’t noticed if it is lighter after one wash.