What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Soft Mahogany Brown 4SM, 1 Hair Dye Kit

Product ID: 5268645

Details

Brand
L'Oreal Paris
Color
4SM Dark Soft
Item Form
Cream Serum
Package Information
Box
Product Benefits
Color

⏳Up to 9 weeks fade-defying color

🌿Vitamin E & UV filter shine protection

💧No-drip gel formula for precise application

$30.85

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Description

✨ Own your signature shade with fade-defying brilliance!

COMPLETE CARE KIT - Includes everything you need—color gel, developer crème, shine protect conditioner, gloves, and instructions—for a salon-quality finish at home.
LONG LASTING RADIANCE - Experience vibrant, fade-defying color that stays luminous for up to 9 weeks—because your look deserves endurance.
PRECISION NO DRIP GEL - Apply with confidence thanks to our no-drip, gel-based formula that ensures even coverage and zero mess.
CLEAN CONSCIOUS BEAUTY - Formulated without parabens, sulfates, phthalates, aluminum, or formaldehyde—gluten-free and safe for all hair types.
GRAY COVERAGE CONDITIONING - Seamlessly covers gray hair while infusing your strands with conditioning agents for silky, resilient texture.

L'Oreal Paris Superior Preference Dark Soft Mahogany Brown is a permanent hair color kit designed to deliver rich, luminous color with up to 9 weeks of fade-defying radiance. Featuring a no-drip gel formula for precise application and a Vitamin E-infused Shine Protect Conditioner with UV filter, it ensures vibrant color retention and hair conditioning. Suitable for all hair types and free from harsh chemicals, this kit offers complete gray coverage and salon-quality results at home.

Specifications

ASIN	B002LKGO4I
ASIN	B002LKGO4I
Best Sellers Rank	#158 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color
Brand Name	L'Oreal Paris
Color	4SM Dark Soft Mahogany Brown
Container Type	Box
Customer Reviews	4.4 4.4 out of 5 stars (627)
Global Trade Identification Number	00071249158265
Hair Color Permanence	Permanent
Hair Type	Chemically Treated
Item Form	Cream,Serum
Item Weight	11.34 g
Item model number	U-HC-6736
Manufacturer	L'Oreal Paris
Manufacturer	L'Oreal Paris
Manufacturer Part Number	10066073
Material Features	Gluten Free
Material Type Free	Aluminum Free,Paraben Free,Phthalate Free,Dye Free,Sulfate Free,Formaldehyde Free
Model Number	U-HC-6736
Number of Items	1
Product Benefits	Color Protection
Product Dimensions	2.4 x 3.6 x 6.2 inches; 0.4 ounces
Recommended Uses For Product	Softening
Set Name	L'Oreal Paris Superior Preference
Suitable Hair Color	All Hair Colors
UPC	071249158265 792850014107
UPC	071249158265 792850014107
Unit Count	1 Count

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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$30.85

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In stock

Sold byAmazon USADelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to USA.

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