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💤 Snuggle smarter, sleep better — the heartbeat your pup’s been dreaming of!
The Snuggle Puppy Original Heartbeat Toy is a plush comfort aid designed to ease puppy anxiety by simulating a real heartbeat and providing gentle warmth through a removable heat pack. Its soft, durable construction supports crate training and first-night comfort, while removable components make it machine washable for easy maintenance. Trusted by over a million pet owners, it’s a scientifically backed, compassionate solution for stress-free puppy adjustment and restful sleep.










| ASIN | B000C9YHFS |
| Age Range Description | all ages |
| Best Sellers Rank | 833 in Pet Supplies ( See Top 100 in Pet Supplies ) 6 in Plush Toys for Dogs |
| Brand | Snuggle Puppie |
| Brand Name | Snuggle Puppie |
| Breed Recommendation | All Breeds including Golden Retrievers, French Bulldogs, Labrador Retriever, German Shepherd, Doodle. |
| Breed recommendation | All Breeds including Golden Retrievers, French Bulldogs, Labrador Retriever, German Shepherd, Doodle. Breed recommendation All Breeds including Golden Retrievers, French Bulldogs, Labrador Retriever, German Shepherd, Doodle. See more |
| Cartoon character | Puppy |
| Colour | Brown Mutt |
| Country Of Origin | China |
| Customer Reviews | 4.3 out of 5 stars 63,152 Reviews |
| Dog Breed Size | Medium |
| Flavour | Flavorless |
| Global Trade Identification Number | 00656402701016 |
| Included Components | Anxiety Guaranteed Solution - Snuggle Puppy - Brown |
| Indoor Outdoor Usage | Indoor |
| Item Dimensions L x W x H | 38.1L x 7.6W x 25.4H centimetres |
| Item Shape | Round |
| Item Type Name | Anxiety Behavioral Aid |
| Item Weight | 0.9 Pounds |
| Manufacturer | Snuggle Pet Products |
| Manufacturer Part Number | SP101 |
| Material Type | Polyester |
| Model Name | Snuggle Puppy |
| Model Number | SP101 |
| Pattern | Animal Print |
| Pet Toy Type | Plush |
| Pet Type | Dog |
| Pet toy type | Plush |
| Product Style | Puppy |
| Product Warranty | 2 |
| Recommended Uses For Product | Anxiety Relief |
| Recommended uses for product | Anxiety Relief |
| Scent Name | Unscented |
| Size | Small |
| Special Features | Easy to Use, Stuffed |
| Subject Character | Puppy |
| Target Species | Dog |
| Theme | Animals |
| UPC | 781163580256 628248377540 656402701016 |
| Unit Count | 1 unità |
| Water Resistance Level | Water Resistant |
A**E
Better Than 'Cry It Out': A Compassionate, Science-Based Tool and a faster route to Peaceful Sleep
The first night home is usually a chorus of whimpers, but with our latest puppy, the silence was almost absolute. All I could hear was a soft, rhythmic thump-thump-thump—a barely audible but palpably reassuring heartbeat that turned her crate from a lonely space into a safe haven ✨. I purchased the Snuggle Puppy Original Heartbeat Toy for a toy breed puppy transitioning to our home. Welcoming a new family member is so much easier when everyone sleeps well! 💤 I am firmly against the "cry it out" method; it elevates cortisol levels and creates intense stress and hopelessness. Instead, I believe in compassionate, fear-free training. By placing a small crate in our bedroom and using this puppy sleep aid, our puppy didn't cry or whine once. In fact, this was a much quicker route to a full night's sleep than "cry it out" could ever be 😴. I am pleased to say this puppy has since grown into an empathic, confident, and independent adult dog 🐕🦺. ✅ The Pros: • Faster results through comfort: Providing cuddles, familiar scents, and soothing sounds settles a puppy far more effectively than forced isolation. My puppy engaged with this toy immediately like a littermate, snuggling it in her pen for security 🧸. It was my pre-emptive strike against separation anxiety, and it worked! • Ideal for toy breeds: Being a toy breed, the Snuggle Puppy was actually bigger than she was initially! This seemed to provide even more comfort, as it felt like a large, warm sibling she could completely tuck herself against 🐶. • Stress reduction: The "real-feel" pulsing heartbeat mimics the sensation of sleeping in a pack, naturally lowering stress and preventing the panic of a new environment 💓. • Quality & build: The plush is incredibly soft, almost like a high-quality fleece. The secure, low-profile velcro compartment is well-hidden and, crucially, does not snag on bedding or blankets, which is a common issue with cheaper dog heartbeat toys. • Customisable Comfort: A herbal pouch could be placed in the heartbeat/heating pack compartment to further soothe the senses 🌿🌼🪻. • Easy Maintenance: Once you remove the internal components, the plush is fully machine washable—essential for any puppy product. ⚠️ The Critical "Heads-Up" (Important for some dogs!): • Know Your Puppy's Style: While my toy breed pup used this as a bed-mate 🐾, I had a previous puppy who ripped his Snuggle Puppy apart in minutes. If you have a "shredder," you must supervise them closely. It's a behavioural aid and a comfort item, not an indestructible chew toy 🚫. • Battery & Heat Pack Logistics: I used standard alkaline AAA batteries, and on the 8-hour setting, they lasted about two weeks. I'd highly recommend rechargeable AAA batteries for ongoing use. It comes with one disposable heat pack; for long-term use, consider a reusable pet heating pad. • Subtle Pulse: In a quiet bedroom, you can hear a faint rhythmic "thump" 💓. It is actually quite soothing for humans too, but worth noting if you are an incredibly light sleeper. ✨ Tip for Success To maximise the calming effect, rub the plush against your own skin or wrap it in a T-shirt you've worn 👕. Combining your scent with the heartbeat adds comforting pheromones to create a powerful sense of security that prevents distress before it starts. 🏆 Final Verdict The Snuggle Puppy Original Heartbeat Toy is an invaluable tool for any owner committed to positive, fear-free puppy raising in 2025. It bridges the gap between the mother dog and a new home perfectly. It is a worthwhile investment in your puppy’s emotional well-being and your own peace of mind!
S**M
Brilliant item!
Our puppy absolutely loves his Snuggle Puppy. He rests his head on it and goes off to sleep. It's in our puppy's bed all night and we don't hear a sound from him. It has definitely done what it says! The Snuggle Puppy looks cute, is a decent size, easy to use and seems durable. Great value for money in my opinion!
S**D
Good buy
Fantastic idea. My puppy settled instantly. She had a nice calm night. I did find that when the heart stopped I had to undo it and start the heart again. The fact that you can get all sorts of colours. Even Merle.
N**S
Lifesaver at all times of the day and night!
I never usually leave reviews, however this Snuggle Puppy has saved my sanity in the first week of owning my little 8 week old miniature dachshund. He will nip at it, but after around 10/15 minutes happily snuggle underneath or next to it, for a really good nap. The heartbeat isn't loud, it's rhythmic and it's just been a godsend. I hope I can purchase extra heartbeats if needed when this one runs out! 5/5 stars every day of the week...
M**P
Not worth the money, broke after 3 months
My puppy loved his snuggle puppy, but after 3 months of overnight use the heartbeat mechanism stopped working despite battery changes. When I looked inside the little hammer moving part that simulates the heartbeat was moving for 2 beats then stopping. I bought what i thought was the best quality product on the market, but it's not value for money when you only get 3 months use before it breaks!
L**N
Happy puppy!
The puppy absolutely loves this although it’s about three times size of him but he will grow! Also like dragging it around the floor! The heartbeat is great it vibrates so it does feel like another animal with him and he’s very happy.
C**I
Snuggle puppy
Snuggle puppy fine, but heart beat packed up after 48 hrs, new batteries but just won't beat. Can buy another but £10. Can't seem to find how to get a return heartbeat replacement with returning whole purchase. Otherwise good purchase.
M**H
Do not recommend for puppies ( heat pack has iron in it and is poisonous to dogs)
Not safe at all. It’s suppose to be for pups and dogs but the heat pack inside can be accessed if the dog was to bite the bloody thing. My dog managed to rip the Velcro and ingest some of the used powder from the heat pack. So far his only had loose black stools but it has iron powder in it which is toxic to dogs so why would you put this in a dog calmer and class it as non toxic and safe? It’s not safe for puppies as they chew everything. I do not recommend at all. I brought this to sooth my pup and now I am scared he may die thanks a lot
P**S
Très bonne qualité et concept intéressant
J'avais compris que cette peluche était fortement recommandée pour les chiots afin de réduire leur anxiété de séparation. A tester sur le moyen terme. En attendant, la peluche est très douce. Elle est fournie avec le cœur (pile incluse) qui reproduit le battement de cœur et un heat pack initial pour la chaleur. Bonne qualité de la peluche et l'intérieur me paraît sûr mais protéger le chiot une fois pelotonné contre elle. Vraiment charmant!
M**O
Magnífico
Magnífico muñeco. No me lo creía hasta que lo ví. Mi perro está loco con él. Es el único muñeco que no ha roto.
L**G
Great for settling in pups
My puppy loves this - 5 nights in and he's settling in well and hasn't been crying at night.
T**R
Sehr gut
Sehr robust! Und unser Hund liebt es! Schläft jede nacht damit ein und am wichtigsten er schläft auch durch! Sehr gut!
A**A
“What’s that noise” lol
Cute toy and is still in one piece after lots of puppy teeth nibbles. My puppy thought nothing of the heart only looked at me “what’s that noise curious eyes” and carried on nibbling! It’s quite expensive though, I’ve seen much cheaper ones!
Trustpilot
2 weeks ago
3 days ago