Preference Permanent Luminous Hair Colour, 4.013 Paris | Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant Salon-Inspired Results

Wonderful shade, easy to use

Bought for my sister, great colour and shine

Great neutral brown shade, no red tones.

Ok

The color had a great shiny finish, I applied it on my bleached highlights so it didn’t last long and after every wash, my highlights were lighter. the conditioner inside the pack is amazing! I am still using it and it makes my hair so smooth and shiny.

I used another Recital Preference shade [Havana] on my hair a few moths ago and found that the resulting shade was nothing like the model's on the box and when it came time to touch up the roots, the colour was very uneven. However I did like the Recital Preference formula, so I picked a darker shade, took a deep breath and redyed my hair... Success! This shade does seem dark [almost black] at first, but lightens to almost exactly the same cool brown shade as that on the box's model after a week or so. From there on out, any colour fade is minimal. And my roots [ash blonde/brown] dye as the rest of my hair. L'Oreal - you have redeemed yourselves. I started to go grey in my teens and this has perfectly blended them away, which is a first; I've found that dyes typically colour the grey hairs slightly lighter. Overall; I'm very impressed with the new formula.

The aroma from the hair colour "refine brown" was very strong. The odour in the air was toxic. It burnt my eyes. The dye burnt my neck and left my hair after rinse, extremely dry. I am very disappointed with the hair dye and will not recommend a friend to purchase this.

I am no expert when it comes to dying hair as you will be able to tell in my review. This is the brand of dye I always buy (have done for many years) and have never had any issues with it in the past. If you are trying to change the shade of your hair, this dye may be a dissappintment. I can't really tell I have dyed my hair and whilst there is a slight tint of the brown, I can still see my roots and the burgundy colour, that had faded and was turning ginger, from the last time I dyed it. It doesn't seem to have covered my greys too well either.