Influence : The Psychology of Persuasion (New and Expanded) & What Every Body is Saying : An Ex-FBI Agent's Guide to Speed-Reading People

Description

Influence : The Psychology of Persuasion (New and Expanded) In the new edition of this highly acclaimed new York Times bestseller, Robert Cialdini seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Robert Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this Science. You’ll learn cialdini’s universal principles of influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini’s principles of persuasion: reciprocation commitment and consistency social proof liking authority scarcity unity, the newest principle for this edition understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—influence is a comprehensive guide to using these principles to move others in your direction. What Every Body is Saying : An Ex-FBI Agent's Guide to Speed-Reading People What you say is often far less important than how you say it. One of the harbingers of success is understanding how Nonverbal cues such as body language, dress, and de mean or affect how you are perceived and understood. In this book, One of the leaders in Nonverbal behaviors, demonstrates how to modify your subconscious statements to your greatest advantage and also read what other people are “saying” nonverbally. These skills will increase your ability to accurately assess moods, decode behaviors, anticipate problems, avoid hidden pitfalls, influence negotiations, and understand the secret motivations of those around you.