CELLA MILANO, Brushless Fast Shaving Cream for Precision Shaving, Transparent, Delivers for a Smooth Shave, Great for Prrecision Edging of Beards, Sideburns and Moustaches, 5.2 oz, Made in Italy

Yes, I really like Cella Artisan products, my favorite as you can see. I have tried and liked many others but this Rapid Creame / I say Gel as well is superb. Like others have said and in the description do not use brush this is not soap, but same great smell as cake or jar soap little different as would expect, not same makeup as the soap since as I mentioned cream / gel. Let me explain this has some properties of the pre shave gel that I normally use before the "brush" in soap so that's why it to me is a Speedy shave or Travel product since won't have to pack soap & brush. Yes I found best to wet face or after shower leave damp and message in, then like soap go one direction to kinda work up the soap part. I know this this sounds strange but it works! Shave away and get that baby smooth skin. I don't know how these folks do this but 100 years experience say's something. No I don't get paid by (Chell Ah) but anytime they wanna send me some stuff to try I'm your guinea pig!!

Bought for my son who loves it.

Don’t get this cream assuming that it’s just a cream version of the Cella soap. I got this for traveling without a brush and was disappointed by the smell. The cream works but I’d recommend getting Geo F Trumper almond cream instead if you want that almond/amaretto smell

I thought this was a shave cream version of their soap, but found it was a completely different product. It is a cream which you apply to your face with your hands. Using a shave brush is not very effective. Unlike standard shaving soap, this does not lather. The cream has a super oily texture which provides the slickness. Downside for me is I use a Merkur 34c safety razor and do multiple passes, so multiple application with my hands ...messy. Upside for me is I have used it and found it to be actually very effective, the slickness is great (oily rather then soapy) and my razor glides just fine. Its probably suited for a quick one pass shave. I will likely use it as a preshave in the future as it is very slick, and I think it will do the trick. 4 stars for this, only losing one star because I'm a DE razor person who does multiple passes. The fragrance not so much by the way. Finally I think its fit for purpose, does exactly what it promises

Easy to use, quick to apply. No brush necessary, and it smells great. I like it a lot.

I ended up returning this, not at all happy how it worked. Possibly just me as not being a fan of the brushless cream

I’m not sure why people are so hung up on heavy lather, this stuff is great and provides plenty of glide for your razor. It goes on almost clear and works like a champ. It’s my new favorite travel soap, I’ll still be using my Cella bowl and brush at home….no need to look at any other shave soaps!

When prioritizing speed for shaving, going with this brushless prep is hard to beat. I use this after showering and only a small pea sized amount is needed (more depending on your stubble level). Usually can get away with just a one or two pass shave in less than 3 minutes.

I bought this initially thinking it was the regular shaving cream that is applied with a brush, but it turned out to be a white gel-like shaving solution that you apply with hands (i.e. no brush). It works very well; applies on easily. - Has very good glide and moisturizing effect for the beard (which is the most important feature for me) - Lather: it doesn't lather much, but that's how it is designed as a formula. Still works great. If you are looking for the experience of building lather, then you are better off getting a shaving soap or cream. - Scent: I initially didn't like the scent much. Felt it was too "sweet" (vs. barbershop scent). It has a cherry/almond scent. The more I used it, the more I liked the scent. I actually ended up really liking it and preferring it for my shaves (for scent and glide). I'm impressed.

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Works well with straight razor, smell is a bit strong, lid is a little finicky to get back on with cream on hands

Cella shaving cream is a lightly scented cream that doesn't need to be lathered, a healthy amount evenly over the skin and your on your way, and leaves the skin feeling great to.