AMERICAN CREW Men's Hair Forming Cream, Like Styling Gel with Medium Hold & Shine, Travel Size, 1.7 oz

As someone who purchased this for my husband who uses hair products daily, I can confidently say this American Crew Forming Cream hits all the right notes. What stands out is its reliable hold for styling without feeling heavy or greasy in the hair - a common issue with many men's hair products. The medium hold is just right for everyday use, allowing for natural movement while keeping the style in place. The shine level is subtle and professional-looking, not overly glossy. I particularly appreciate the pleasant scent, which isn't overpowering like some other hair products can be. The 3 oz container lasts quite a while since you don't need to use much product to get good results. When you factor in the quality and longevity, it offers great value for money. It's become a staple in my husband's daily grooming routine, and I'll be purchasing it again. Whether you're looking for something for yourself or as a gift (it makes a great stocking stuffer!), this forming cream is a solid choice for men who want reliable hair styling without gel stiffness or the greasiness of some other products.

This forming cream is a great alternative to hair gel. It has a sticky and more watery consistency. You just need a little bit. When my husband used hair gel, my niece used to joke and call him “Pokey” because his hair was so spiky and hard. Now his hair has a lot more flexibility, while still retaining the volume and thickness of his hair.I will sometimes use a dab in my hair to smooth away fly aways. I don’t really notice much of a scent to this product. Overall, this is an excellent product. Yes, it’s a little pricey, but it lasts a long time and it does a great job. I highly recommend it. I hope this review helped you.

The texture is smooth and easy to work with—not too stiff or sticky. It spreads evenly in the hands and applies to the hair without clumping. I appreciated that it offers a strong hold that lasts most of the day, while still allowing some flexibility to restyle if needed. It works great for shaping short to medium-length hair, especially for creating a textured or slightly messy look. What I like most is that it doesn’t leave a greasy or overly shiny finish. It has more of a natural matte effect, which I personally prefer. It also washes out easily with regular shampoo, with no residue left behind.

The American Crew Men's Hair Forming Cream is a solid choice for anyone looking for a versatile styling product. It provides medium hold that keeps my hair in place throughout the day, but without that stiff, crunchy feeling you get with gels. I love the medium shine it gives my hair a natural, healthy look without being too greasy. Performance: The cream is easy to apply and works well on both damp and dry hair. It gives my hair texture and control, and it’s lightweight enough that it doesn’t weigh my hair down. The hold is just right not too strong, but enough to keep everything in place without reapplication. Scent: The scent is fresh and clean, but not overpowering. It’s subtle enough that it doesn’t clash with cologne or other products. Pros: Natural shine and medium hold Lightweight and non-greasy Easy to apply, no crunchiness Pleasant, subtle scent Cons: Might not provide enough hold for very thick or unruly hair types Overall, it’s a great daily-use product for anyone who wants control and style without the heavy feel of traditional gels. Definitely one of the best hair creams I’ve tried!

Been using this product for 10+ years. It's the best out there for men's short - medium hair for solid hold with no shine.

I've tried several hair products and have found that American Crew hair forming cream offers the best hold, smells great and does not leave my hair stiff. Works well between washing. Highly recommended product.

I keep coming back to this stuff. It works perfectly for short hair—gives great hold without feeling crunchy or leaving residue. Easy to apply, looks natural, and lasts all day. I've tried other gels but always end up reordering this one. When you find something that works, you stick with it.

My go-to hair product. Decent, flexible hold without the oily shine.

Fine product, but get the regular (larger) size.

Great product for fine hair

Lo mejor para moldear mi peinado. Se puede aplicar tanto con el pelo seco de secador o húmedo después de secar bien con la toalla (es lo que yo prefiero). Hay que escoger bien el momento de compra ya que hay veces que está muy caro.

Ergiebig, starker Halt und mattiert die Haare super nach dem Styling

Great styling cream that provides a solid medium hold without making the hair feel stiff. It gives a natural-looking shine and keeps the style in place throughout the day. Easy to apply and washes out without any buildup. Perfect for everyday use — definitely a product I’ll keep buying.