Urban Decay Eyeshadow Primer Potion - Original Transparent (0.33 oz) | Prevents Creasing + Fading, Works for All Skin Tones, Intensifies Eyeshadow Up to 24HR Wear, Available in 4 Finishes

I absolutely love the Urban Decay Eyeshadow Primer Potion and have been using it ever since my sister first gave me a tube to try. From the very first use, I noticed a huge difference in how my eyeshadow and eyeliner performed throughout the day. This primer works incredibly well at keeping my eye makeup in place. I apply a very small amount to my eyelids before eyeshadow, and it creates the perfect smooth base. A little truly goes a long way, which means one tube lasts me an extremely long time. The larger tube size is another feature I appreciate because it offers great value and doesn’t need to be replaced often. One of my favorite ways to use this primer is not only on my eyelids but also lightly under my eyes before applying eyeliner. Doing this helps my liner stay exactly where I put it, without smudging or fading. My eyeliner stays on all day, and I do not experience creasing or oily lids, even after hours of wear. Overall, this primer keeps my eye makeup looking fresh from morning to night. It prevents creasing, controls oil, extends wear time, and helps my eyeliner and eyeshadow stay vibrant and in place. I highly recommend it to anyone looking for a reliable, long-lasting eyeshadow primer that truly delivers on its promises.

I swear by this eyeshadow primer. This stuff locks eyeshadow on eyeliner on like nothing else! My eyes look just as good at the end of the day as they did at the beginning. It’s magic in a tube! 😊

Best eyeshadow primer I’ve used. No creasing even after being in Arizona heat. Lasts a long time. You only need a little.

This eyeshadow primer works so well for me. I've got oily skin and hooded eyes so typically i have a really rough time getting eyeshadow not to crease, but this product fixes that! As long as I put enough on, and wait like 2 minutes, my eyeshadow will stay blended and creaseless all day. I'm not in love with the applicator, I would personally prefer a squeeze tube or something in a more uniform shape, but the product works great so I don't care about that all too much.

LOVE this product! It does not affect my sensitive eyes, helps my oily eyelids, and does so many great things. The only reason I didn't give it 5 stars is the packaging. It's so short compared to all of my other cosmetic items that I can never find it as it falls to the bottom of all the other items. If you ever repackage, please make it the size of regular mascara tubes, etc. Otherwise, great product!

Easy to apply. Helps my makeup to not crease after a long day of wear. Very natural color that doesn’t affect the color of my eyeshadow. Stays put all day.

Best eyeshadow primer I’ve found!

I have been a long time user of Elizabeth Mott’s Thank Me Later Eye Primer, but when my last tube was running low, I decided to compare it to this Urban Decay eye primer. Did the urban decay primer work well? Yes, absolutely, but I tried it side by side the Thank Me Later primer for a week and they worked equally well. The urban decay primer maybe made the shadow 5% more vibrant, but a 5% vibrancy is not worth double the price of the TML primer. In short - yes, this is a good primer, but there are other equivalent ones out there that cost half as much.

Best product out there for keeping your eyeshadow in place all day. I’ve tied them all, and there’s nothing better!

E' da tanto tempo che uso questo prodotto, il trucco dura molto di più, stende un po' anche la mia palpebra (ho 60 anni). Anche quando non mi trucco questo prime da uniformita' alla pelle!! Arrivato in anticipo rispetto ai tempi di l

Vale cada centavo. Tengo párpado graso y con este primer las sombras me duran todo el día. La fórmula es ligera y trae bastante producto por lo que es buena inversión.

Me encanta! Las sombras duran todo el día.

Imprescindible para fijar y hacer durar tanto el eyeliner como las sombras.