L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

This purple shampoo works so well at keeping my blonde and highlights cool-toned and bright! I love that it’s sulfate-free — it doesn’t dry out my hair like other toning shampoos do. The formula feels creamy and smells amazing. I noticed a difference after just one use — my hair looked cleaner, shinier, and way less yellow. I use it twice a week and follow with a hydrating conditioner. Totally worth it for maintaining that salon-fresh blonde at home! 💜💫

I have highlighted Asian hair, so purple shampoo is essential to keep unwanted brassiness under control. I've tried several brands, but keep coming back to this one. It's gentle, doesn't overdry my hair, and helps tone down the warm, brassy hues that can make highlights or bleached hair look dull. The large size is affordable, and it lathers well without leaving residue. My hair feels soft and manageable after use, and it pairs perfectly with the matching conditioner to keep my highlights looking vibrant. For anyone with blonde, silver, or even highlighted brown or black hair, this purple shampoo delivers noticeable results.

This shampoo works. I think as evident by how my hair looks which I love and am very happy with the results. But I took a star off because it's very drying. I had to use a deep conditioner on top of my daily conditioner which is very hydrating thankfully. So this shampoo works just make sure you condition well after.

Great product. Very rich and a small amount goes a long way. The purple helps keep white hair white takes the yellow out.

TIP: Use it 2-3 times a week instead of your regular shampoo. Lather into wet hair, leave in for 2 minutes, then rinse. I have highlighted hair and we have hard water at home which is not a great combo. My hair was getting brassy and honestly looked worse after washing. Then we went to Fla for the winter and by the time I got home my hair was a complete disaster. My stylist recommended this and she was 100% right! I only use the shampoo and it’s made a real difference. Less brass, more shine, and my hair actually feels good. Sulfate free, vegan and smells good. No scalp irritation at all, keeps my hair feeling clean and my color looks so much better. The other reviews really do say it all.

Doesn't work for eliminating yellow brass as expected, or as the others.

Great shampoo. Lots of blonde highlights and definitely keeps my blonde looking way brighter.

This hair conditioner, moisturize my hair and make my hair feel clean and healthy

Me gusta como te deja el cabello y además huele rico

I love this shampoo so much. It lattes good and my hair is so soft and manageable. I will certainly buy it again. Very good product for your money.

Muy buena calidad

👌

So far it’s keeping my blond the same and not brassy but i feel it makes my har a bit dry