milk_shake | Icy Blond Shampoo 300 ml, Specific Anti-Yellow Shampoo for Blonde or Lightened Hair, with Black Pigment, Made in Italy

I’ve been using the Milk_Shake Icy Blond Shampoo for a few weeks now, and I’m really impressed with the results! I have blonde highlights, and this shampoo helps to keep the brassiness at bay, leaving my hair with a cool, ashy tone. The formula is gentle yet effective at neutralizing any yellow or orange undertones, which is exactly what I needed for my bleached hair. The shampoo has a nice, fresh scent and lathers up really well. I’ve noticed my hair feels softer and more hydrated after each wash, and it doesn’t dry out or feel stripped like some purple shampoos I’ve tried in the past. The black pigment in the shampoo is a bit unusual at first, but it rinses out easily and works wonders for achieving that icy, platinum blonde look. What’s even better is that the effects seem to last. I don’t need to use it every time I wash my hair — I can go a few days between washes and still maintain that cool, blonde shade without any brassiness creeping back in. The bottle is a generous size, and a little goes a long way, so it’s lasting me a while, which is great for the price. Overall, I’d highly recommend this shampoo to anyone with blonde or bleached hair looking to maintain a cool, vibrant tone that lasts. It’s become a staple in my hair care routine!

I love this shampoo! I use it once a week to keep an ash tone to my hair. It smells amazing, hair is soft and shiny and really does work to keep yellow/ brassy tones away. It is expensive for a shampoo but as only needs to be used once a week and works so well it lasts a long time so is well worth it!

Made a difference with the first use. Lovely scent, lathers well and hair looks lighter.

Blonde hair lightened too much after sun holiday. Left shampoo on 30 secs, got perfect color + amazing shine. Hair is not dry unlike using other purple shampoos. Recommend it. Minus point for slow delivery.

This is a really good product and it lasts a very long time as you don't need to use very much of it. I first started using it when the pandemic hit. I always had my hair professionally coloured but when all the hairdressers closed, I let my Hair grow out naturally grey. The one thing I noticed was that although my Hair was quite a nice colour grey there was a certain yellowish tinge that was starting to appear. This shampoo completely takes that away and my hair now always looks a nice shade of grey.

Great product. Lovely smell. Value for money.

Bought for my Daughter, who is happy with it. Not sure about 'value for money' . A bit pricey for me. Can't see a difference in my Daughter's hair. But she's happy with it.

It does exactly as described. And a small amount goes far and is still as effective. It takes the brassi colour out and makes the hair look salon fresh.

Good product. Arrived separately to other parcels in same order

smells so good

Excelente producto no reseca el cabello y te deja el matiz muy padre

Alles ok geen klachten

Sono rimasta totalmente sbalordita dall'efficacia di questo shampoo. All'inizio, ammetto, ero scettica all'idea di usare uno shampoo con pigmento nero sui miei capelli biondi,si è rivelato una vera e propria rivelazione. La magia sta nel suo funzionamento: il pigmento nero non scurisce i capelli, ma agisce in modo mirato sui riflessi gialli e arancioni, neutralizzandoli con una precisione incredibile. Il risultato è un biondo più freddo, pulito e luminoso, che sembra appena uscito dal salone. La schiuma è abbondante e, pur avendo questo colore inusuale, non macchia la doccia. ​L'ho usato per circa due settimane e ho notato una differenza enorme. I miei capelli, che tendevano a ingiallirsi, ora hanno un colore omogeneo e brillante. Inoltre, la formula è arricchita con ingredienti idratanti che li lasciano morbidi e facili da pettinare, senza quella sensazione di secchezza che a volte si ha con altri shampoo anti-giallo. ​In conclusione, questo shampoo è un must-have per chiunque voglia mantenere un biondo freddo e impeccabile. È un prodotto geniale che affronta il problema dei riflessi indesiderati in modo innovativo ed efficace. Se sei stufa del biondo che tende al giallo, è assolutamente da provare.