Radiant Hair Color Kit - 4NMG Darkest Chocolate Brown with Warm Mahogany Tones (Bolzano), Permanent Hair Dye, Superior Gray Coverage & Dimensional Color | PPD-Free & Ammonia-Free, 1 Pack

I have been using Madison Reed hair color for years, and it continues to be my absolute favorite at-home coloring product. The color always looks rich, natural, and salon-quality, which is something I have struggled to find with other brands. One of the biggest reasons I keep coming back to it is how well it covers gray hair without leaving my hair feeling damaged or overly dry afterward. Instead, my hair always feels soft, healthy, and conditioned after coloring. My go-to shade is Soft Black because it gives my hair a deep, beautiful color without looking harsh or unnatural. Recently, my usual shade was out of stock, so I decided to try the Cool Black-Brown instead, and I was honestly impressed with how amazing it turned out. The color blended beautifully and still gave me the polished look I expect from Madison Reed products. Overall, I am extremely happy with this purchase and highly recommend it to anyone looking for professional-looking hair color at home. Amazon occasionally offers great sales on these products, but even at full price, I truly think it is worth every penny because of the quality and results.

This product has amazing coverage and beautiful color! The color last a very long time, especially using the conditioner that you can purchase alongside it that has some color depositing effect with it. I love this brand. It is a little expensive, but it sure does beat using the cheap stuff from the store because you don’t have to dye it every single week! Love this so much, and I am constantly getting compliments on the color and the shine! I’m sticking to this brand and am subscribing so that I save a little bit of money. It’d be nice if they gave out coupons once in a while or offer discounts.

I used Light Golden Red, &7NCG, Genova Red. On the package, the color looked like an exact match for my original hair color. (I have just enough grey, here & there throughout my hair, to want to cover it... for now, anyway. Vanity... right? lol ) I fell in love with Madison Reed's packaging and the thoughtfulness shown in this very complete hair color kit. The messaging in it dazzled me, as well. Using the product, I didn't care for the smell of it, but it wasn't nearly as bad as some ammonia-based hair color products. So far, so good. In addition, I was impressed by how much hair color was included. Even with long, thick hair, I was able to cover everything from the roots to the very longest tips of my hair, and do so completely. The included shampoo and conditioner were both lavish and generous. Again, as someone with very thick hair, this was appreciated. But then, fresh from the shower, I looked in the mirror. Umm... It looked like the color coverage wasn't consistent. Not even close. Worse, when my hair was dry, the color at the top of my head was spectacular, but starting at about ear level, the color was much darker. Indoors, it looks almost black. On someone as fair-skinned as me, the effect was jarring. Suddenly, every freckle and laugh line seemed more obvious. This was NOT flattering. Oddly, the ends of my hair barely took any color at all. That was fine, because naturally colored hair is usually lighter (sun bleached) at the ends. In the accompanying photo, my head is tilted, so I'm looking up. You're seeing the top of my head as well as my back. Also, that picture was taken on a slightly overcast day, so the variations in color aren't due to extreme lighting. It looks far worse indoors, but I think the photo conveys the essense of the problem. Note: It's been a few years since I was a hair model, but I picked up a lot of hair coloring tips from the pros. So, I'm still mindful of the importance of coloring my hair thoroughly and consistently, and following package directions - to the letter - for the best results. In other words, it's not as if I smothered the top of my head with hair dye, and just loosely spread the rest of my hair with far lighter coverage. Likewise, I didn't douse the middle (now darkest) band of my hair with extra color, or omit coloring the ends, either. To me, it looks like this hair color should not be used on long, previously colored hair. I'd ask for a refund if I had anything to return to the seller, but - of course - I used the complete package. So, at best, that was a waste of $30. I'm going to wait a week so my hair has time to recover, and then I'll be using an "oops!" products to remove the Madison Reed hair color. Fingers crossed, it'll restore how my hair looked before using Madison Reed's hair color. (If that doesn't work, Plan B is to streak my hair with blonde. At worst, it'll look "artsy.") I'll agree that the Madison Reed hair color at the top of my head looks exactly as I'd hoped. It's very close to the color shown on the product's packaging. The probem is: The rest of my hair looks awful. If your hair is short - and, preferably, has never been colored before - you may love Madison Reed. For me, this was an extremely distressing experience. Fortunately, I work at home. This week, only my family will see my hair. If I go out, I'll wear a hat. Then, my hair will look oddly dark with almost blonde sun-bleaching at the ends. Short-term, I'm okay with that. I was tempted to give this product two stars because the packaging was a delight to read, and the included gloves, cap, shampoo, and conditioner were wonderful extras. However, I'm so disappointed by the product itself, I have to give this one star, and share my experience with others, so they don't make a similar mistake.

This was by far the best home coloring experience I've ever had. From the first time I opened the box until conditioning and ending the process, it was great. My hair feels so much softer and looks fantastic. I have received many compliments on.it and when they find out I did it at home they are amazed. A little pricey but woth it. I have even ordered Madison Reed shampoo and conditioner and can't wait to use them.

I have been using this for 6+ months every two months. It doesn't damage my hair like other hair color nor do I have the hair loss like other permanent color kits. It doesn't last as long - when it's creeping in that 2 months between colors the grays are showing badly. It is more expensive but for me the fact that it doesn't damage my hair, I'll take that benefit and color every 2 months.

I bought this because I have been having itchy scalp for at least 4 days after having my hair colored at salons over the past year. I've been having my hair colored for over 40 years so this is something new. I read that the Madison Reed color contains no ammonia, PPD's etc. and is gentler on the scalp. So far I've used it twice and no itching!! The color is perfect and I couldn't be happier.

One of the most quality products that I have used. No harsh odors, hair came out like salon quality, shiny and smooth- kit is so complete with shower cap, gloves, stain preventer, wipes, I’m so impressed!

I like how less smelly this brand is but it did not do anything for my greys. I am not sure why the ads make it look super easy...I followed directions and left it on for 10 mins longer, plus the length of time it took to apply on all of my elbow length long hair, which I started with my roots first....I bought the NNN too. I am not sure why it didnt take. The photo I added is after dying and my hair is wet too, so the greys are less apparent in contrast to my medium brown locks. I guess my hair doesnt dye well. I have normal stranded semi wavy hair. My roots were grown out a good 2 inches from the last dye, which was also the Madison Reed, but I accidentally bought a color that wasnt recommended for greys, but this worked exactly like the other color I purchased. I like the color though and it has some darkening to the grey but not completely.

Original product

Great

Didn't work effectively for me....3 days later my white roots came back, same like the other brands I have been using, just that they re far much less expensive....