Water Pitcher, Everyday Elite Filter, Removes 99% of Lead, 10 Cup Capacity, White, 1 Count

BRITA Store: Brita Everyday Elite Water Filter Pitcher, Black & Clear Polymer, 10-Cup CapacityThis product is a Brita water pitcher. This particular model is classic the 10-cup design and includes the “Brita Elite” filter product, which is said the last longer and remove more contaminants than the Original Brita filter design.The Brita Elite filter is specifically designed to filter the user’s tap water and to remove specific contaminants of concern. These include a physical filtration process to remove physical contaminants such as Asbestos, so-called micro-plastics (including particles that measure 0.5µm to 1.0µm), and a class of contaminates called “Particulate Class VI.” My research has indicated that “Particulate Class VI” refers to the reduction of relatively large particles from drinking water, specifically those that are 50 micrometers (µm) and larger. Additionally, the Brita Elite filter employs a chemical filtration process where the filter either absorbs or adsorbs specific chemical contaminants of concern. These include Chlorine, Lead, Cadmium, Mercury, Benzene, and select pharmaceutical and pesticide chemicals. The Brita Elite filter includes a section of pleated filtration media for the physical filtration process followed by section containing activated carbon and other materials for the removal and sequestration of the organic chemicals and the heavy metal contaminants.The Brita Everyday Elite Water Filter Pitcher has incorporated into the lid of the filter a “SmartLight Indicator” which gives the user visible feedback of the quality of the water produced and further tells the user when the Brita Elite filter is due for replacement. The Brita Everyday Elite Water Filter Pitcher is capable of filtering up to 120 gallons of the user’s tap water which under average use levels should take about 6 months (depending upon the water use rates and the levels of contamination contained within the user’s tap water).When I received the pitcher, I immediately opened the box, removed the product, read the instructions, washed the pitcher, and began my understanding of the Brita Filter product. I have never owned one of these types of water filter products before but I have never had to deal with extremely hard water before. I have no issues with Chlorine because I am on a well water system. That said, I have extremely hard water that actually causes physical damage to my plumbing fixtures. Hopefully, that will be remedied once I complete construction of my new water treatment system.The pitcher was easy to assemble and was soon put into use. I could immediately taste the difference in the water. It is nice to look into the clear pitcher and see only clear water. My morning tea actually tasted like tea and no hard water scum formed on the top of the tea in my cup. Nice job!

Bought this to filter water for my cats. It really does remove the chlorine smell and “tap water taste”, it takes a couple minutes to filter, but it works well. I dropped it right out of the packaging and it cracked, but it does not leak, so its good quality!

I bought this Brita water Pitcher & Filtration System because it's the newest innovation that also eliminates lead from water. I actually by my water by the gallon now, because our wells now have forever chemicals. I stopped drinking tap water, because water is all I drink now besides my morning coffee. I use this Filtration system for my bottled water to get rid of the plastic particles they say are from the plastic bottles. I hope it's helping. The filters are easy to use & my water tastes really clean. The pitcher fits nicely on my fridge shelf & doesn't take up too much space, it's got good water flow & the quality if the product so far is really good. I have no complaints & highly recommend it.

I would rate this as an okay product. It's funny that a company that is most well known for its water pitchers, feels the need to produce a worse product every time they reinvent it.Narrow filling outlet, rounded bottom, means that every time I fill it, it's either trying to tip over, after I've had to perfectly align it under my kitchen faucet.Obviously, the engineers, don't create these products, produce a few of them, and are actually forced to use them for several months, before they are Mass produced.Hopefully another company will come up with a better product, because this isn't it. The one they produce 6 years ago was better than this garbage. Too much hassle, for trying to clean up water quality for my family, dog and plants.

Delivered on time. Pitcher was cracked but able to repair. Water tastes great. Easy set up.

I bought this in January 2024 (so almost 2 months ago at the time of writing this). I wanted to stop drinking from plastic bottles. I settled for this one because I wanted something inexpensive but with good reviews until I could afford to get water filtering put in the sink where I live. I live in the Southeastern US and the tap water tastes like metal pool water. You can smell it. I was shocked at how good the filtered water is. I was fully prepared to return this and didn't expect it to be able to make our gross water tolerable, but I was amazed that it does! I don't know if it took some getting used to, or if the pitcher needed more times than the instructions say to run water through it before it's good to go, but by this afternoon I was fully drinking only this for water and enjoying the extra money in my pocket no longer being spent on packs of plastic bottles.This afternoon as I was going to fill it back up, I noticed that the pitcher is cracked. I don't throw this thing around and I treat it with care. I put some of that tape on it that's made for leaks for now and I have emailed Brita for support, as I am now currently outside of my return window through Amazon. I will update my review once I hear back from Brita and see what they have to offer for a resolution. At this point, I am pretty frustrated that this is happening so soon after buying it, but hopefully Brita support will come through for me.Edit (3 weeks later): Contacting Brita support went well, but it was annoying to deal with their forms with the information for my pitcher with the little information you get from the Amazon order. Their forms to get the process going are not Amazon order friendly. The names of the pitchers on their side are not the same as what it says here, so it took me 20 minutes to figure out and hope that I was telling them the right model that was in question for the warranty.They offered to ship me a replacement straight out. They said the replacement would fulfill the warranty, and any further issues with the replacement pitcher would not also be guaranteed to be covered. I haven't dealt with warrantys much before, but that didn't exactly make me feel good to read given that my first pitcher from them only made it 3 months. That being said, they did say that if anything happens to the replacement that I could reach out to them all the same.So they told me to wait up to 14 business days for the replacement. Today was about that much time. I emailed to ask for a status update, since tracking was not provided for the replacement. The way their reply was worded was a little confusing, but I get the impression that they may have or may not have attempted to send the replacement; the replacement pitcher model is now apparently out of stock (even though it is apparently quite purchaseable from Amazon as I type this); and now I will be sent a refund check (hopefully). If I do or do not manage to get that, I will edit this again to update. Regardless of the outcome, I'm leaning towards never buying a Brita pitcher again if I can stand it probably.Edit 2: It has been 7 business days since I was told I would receive a refund check by mail. There is no tracking available on this. I will reach out if I don't receive it within the 14 business days. As I type this, the same pitcher is still readily available to order through Amazon. I ended up finding out that while I was waiting 14 business days for my replacement pitcher to arrive originally, that apparently the fulfillment center cancelled the request for the pitcher to be sent to me all together because they claimed it was out of stock, and I received no notification of this (nor did they notify the agent who I had been working with, I think; or if they did, they didn't notify me either). The professionalism of the person I corresponded with at Brita seems to have been top notch and they claimed that they would be sharing details of this experience with their team. No amount of professionalism can make up for how bizarre this whole situation is though. I will update when I do or not get the check.

My water is “city” water, and the city pumps it from the local reservoir. When seasons change, especially, the water is undrinkable from the tap because the taste is awful. This water pitcher with the blue filter makes the water practically without a taste at all! I don’t know how I lived without it, since water is the only thing I drink. I also use the filtered water for cooking.It is easy to replace an old filter with a new one. Just make sure you fill the pitcher with water and pour it out in the sink around eight times to make sure you aren’t tasting any of the filter’s contents in the water. The pitcher itself is sturdy and works well even after a year of using it at least twelve times a day, for drinking and cooking water. You use the filter for six months, then buy one or two new blue filters just like the one you already have in the pitcher, and switch the old one out for a new one.

Let me start by saying that this was my first Brita and I am extremely happy with this purchase.However, there are some easy mistakes to be made here -- some of which I noticed in other reviews -- and I want to share a few things I learned through the purchase and initial setup process.The most important piece of information I can relay to you is that if you are looking at the 10 Cup Pitcher, there are actually two different models at the same price. I picked the wrong one and it wasn't until I read a review that I realized I should have picked the newer version. Fortunately, I was able to cancel and re-order.The newer version you want is the Pitcher with the SmartLight. You'll notice owners who just purchased their Brita ask why the indicator light is not included. The SmartLight is pretty darn important as it keeps track of the life of your filter, reminding you when it's time to replace it.The next important piece of information I want to share is how much water can be filled in this pitcher. If you read the instructions, it tells you to fill the water to the fill line (there is a tab with a fill line in the top reservoir). If that was all you did, you would notice that you only have 6 cups of water instead of 10. What I didn't realize until I contacted Brita is that you can keep filling the Pitcher after the initial. I measured out 10 cups which took almost two fills. You'll know that you have the measurement right as the water should reside 1 inch below the round part of the top reservoir.Inserting the Elite filter was simple. Just be certain to line up the plastic tabs in the reservoir with the slots in the filter. You should have a snug fit. Push down to make certain it's airtight.Though the Brita is not the best-rated water filter out there (that would go to Zero Water), the new Elite filter lasts 6 months, effectively removes more contaminants than ever before, and as such, situates itself as the best bang-for-the-buck brand. Keep in mind Brita does not filter out fluoride.As someone who is not a fan of the taste of tap water, I was extremely surprised by how good the filtered water tasted. I have finally gotten to the point where I can stop buying expensive cases of plastic bottled water every month, relying solely on my Brita pitcher.One more thing I should add: Customer support is fantastic. I phoned to ask them about how much water can be put in the Pitcher. They answered the phone immediately and were very helpful in answering my question.Don't hesitate to purchase this Brita Pitcher.

The idea to go for Elite is no more frequent filter replacement. But it’s meaningless if the indicator doesn’t work. The indicator light was completely off after less than 3 months (most likely end of battery life).

Acceptable water flow rate through the filter during fill up. Got it with the 6 months Elite filter to reduce filter change frequency. Would be perfect if the jug has a spout lid to dust cover.

Sana

Poor filtrationTds 106 😦 originally was 126Useless

Easy to use, quick to filter, big enough capacity so I would recommendAll I would say is there are only two of us probably not drinking enough water lol and the filter lasted 4 months.Wish it was easier to get the replacements in the UK too - couldn't find on Amazon.Brita UK is a different franchise and basically their water filters and jugs are a waste of time - they don't filter out any contaminants - just make the water 'taste better' whatever that means!