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🔥 Own your look with invisible power and matte perfection!
Fudge Urban Matte Wax is a 70g cruelty-free styling wax designed for men seeking a firm, invisible hold with zero shine. Its non-sticky, matte formula delivers maximum texture and long-lasting control, perfect for dry hair types. With a refreshing citrus scent and barber-inspired performance, it offers effortless styling that lasts all day and reshapes easily, making it a top choice for modern urban professionals.


| ASIN | B009G6DPQA |
| Benefits | Strengthening, shape and hold, frizz control, non-sticky, no shine |
| Best Sellers Rank | 331 in Beauty ( See Top 100 in Beauty ) 8 in Hair Styling Putty, Clay & Wax |
| Brand Name | Fudge Urban |
| Country Of Origin | Thailand |
| Customer Reviews | 4.5 out of 5 stars 1,817 Reviews |
| Global Trade Identification Number | 09312396000061 |
| Hair Type | Dry |
| Hair type | Dry |
| Item Form | Wax |
| Item Volume | 70 Millilitres |
| Item Weight | 68 g |
| Item form | Wax |
| Liquid Volume | 70 Millilitres |
| Liquid volume | 70 Millilitres |
| Manufacturer | Fudge Urban |
| Manufacturer Contact Information | PZ Cussons (Europe) Ltd., ‘C’, Ardilaun Ct., 112-114 St Stephens Green, Dublin D02 TD28, Eire. PZ Cussons Beauty LLP, Manchester M22 5TG. |
| Material Type Free | Cruelty free |
| Number of Items | 1 |
| Product benefits | Strengthening, shape and hold, frizz control, non-sticky, no shine |
| Scent | Citrus |
| Scent Name | Citrus |
| UPC | 712703256379 730158597298 |
| Unit Count | 70.0 gram |
F**4
Best on market - good hold, brilliant texture and matte effect
Tried many over the years and this has been my go to for the last 15 - IMO, it gives a great matte look + hold for short to mid hair, without looking wet, greasy or overly done. Most importantly, you can get a lot of texture with it - which I think is often underrated. Paired with a skilled barber’s work, you can make hair 🔥 It lasts from morn to dawn and in a pinch, can be reshaped the following day. It changed recipe and fragrance a while back, which upset core users but it didn’t really bother me. A tub usually last me 3-4 weeks of daily use and I use as much as I feel needed I think it actually gets better over the course of use, as it dries out! Becoming more potent in terms of hold - I open the tub when I first get it and leave it open for a day or two to kick start the process. By the end of the tub, it goes quite dry and difficult to spread…usually chop it out with a spoon or something and then it’s perfection
A**R
Definitely worth!
I've always used VO5 Matt styling paste. But, I wanted something that's gonna hold a style better. This honestly is so good and sticks very well. I was worried going to a wax but I'm glad I gave this a go
W**Y
Works well
Good hold with no greasy look
M**D
Works great
Only need a small bit of product in my thick hair. Doesn't split into white bits or anything like that, and leaves hair reworkable. My hair is thin above my temples, and slightly behind the front of my hair, and unlike nearly all other products this makes my hair look thicker, and doesn't clump hair making it look sparse. Great product. Only problem is when you go to get your hair cut, it's a bit of a nightmare for the barber. Also product is 95% removed by having a shower and shampoo, but not everything seems to come out with one was, although having a tiny tiny bit in the day after is sometimes good to keep the shape of hair. Washed out of my hands with a bit of soap and water. I wear contacts which get upset when I've previously used putty/fibre type stuff iff because the product can fall into your eyes, but that doest happen with this.
L**G
Perfect for a Strong Hold and Natural Finish!
I've been using Fudge Urban Matte Wax for a few weeks now, and I’m really impressed with the results. It gives my hair great texture and hold without the greasy, shiny look that some styling products leave behind. What I Love: ✅ Matte Finish – The matte finish is exactly what I wanted. It leaves my hair looking natural and styled without any unwanted shine. ✅ Strong Hold – It provides a strong, flexible hold that lasts throughout the day. My hair stays in place, but it still feels moveable and doesn’t stiffen up. ✅ Easy to Use – The wax is smooth and easy to apply, and a little goes a long way. I only need a small amount to style my hair. ✅ Great Texture – It adds just the right amount of texture to my hair, giving it a fuller, more voluminous look. ✅ No Residue – It doesn’t leave any residue or flakiness, which I’ve experienced with other matte products in the past. A Small Note: 🔹 If you have very thick hair, you might need a bit more product to achieve the desired hold. Final Thoughts: Fudge Urban Matte Wax is a top-tier styling product for anyone looking for a natural matte finish with strong hold. It’s easy to apply, long-lasting, and perfect for creating textured, voluminous styles. Highly recommend for anyone who wants a flexible, natural-looking style!
K**G
Superb
Holds hair in style with no greasiness
Z**H
Good product
Perfect textured finish!
Q**Y
I think it could be better (thick hair)
I have used this before a few years ago and I used to like it however upon my last purchase I find it a little weak. This may be just because I have thick hair but I need to use a fair amount of hairspray to get this to hold, which kind of defeats the point a little. I do think if you have thin or average hair then it would be fine for you, but I need something a little stronger. Great smell and easy to apply and remove.
P**R
Matte look & hold
Level 8 hold. Lasts all day. Easy to style with medium length hair. It actually holds compared to other popular waxes. Natural matte finish. Great buy!
N**E
Perfect for punk spikes
Thos stuff actually holds... of you're trying to spike your hair and straighten it in the process of its curly... Take the plastic off and leave open a day or two, to evaporate out some moisture... Then just pull it up through hair to instantly spike, no hair dryer nonsense... use almost the same way as a damp soap bar ... And unlike soap its resistant to the rain!!! The spikes stay up until washed out with hot water and shampoo... locks any semi-permanent dye in too... win win... N. KAOS... PUNK AS F##@ SINCE 1986
M**O
Buon prodotto
Non il miglior prodotto fudge ma comunque buono
M**T
Leider wie Knetmasse und nicht zu gebrauchen
Die Masse riecht gut und scheint anfangs sehr formbar, doch sobald die Folie entfernt ist, trocknet das Wachs in der Box schnell aus und wir unbrauchbar. Nach wenigen Tagen ist es dermaßen hart, dass man es auch fast nicht mehr von den Fingern abwaschen geschweigedenn in die Haare einarbeiten kann. Leider ein Reinfall der ansonsten so guten Fudge Serie!
J**E
Loses Moisture Immediately
It worked well in its first 2-3 days. After that it shriveled and dried up and now it’s solid. The product itself filled the container but when it lost its moisture it separated from the tin and That’s how I knew it dried out. If I could give this a zero star I would. The packaging should have been made air tight so this didn’t happen.
Trustpilot
3 weeks ago
1 month ago