Does the colour go very dark? I am looking for a medium-dark brown colour? Can you make it lighter by leaving it on less time?

There is a lot of indigo content in this shade, so it does go fairly dark. But as l have a lot of greys, l find it works better than lighter shades as long as long as l leave it on long enough - the longer time the darker it goes - usually about 4 hours in my case. Hope this helps.

Is it safe to use over chemical highlights, i have a few dark golden ones in my brown hair, will it go orange or break?

Dear Aurelia,Thank you for your question.You will need to strand test, as bleach changes your hair structure, so it may mean the colour takes to your hair in an unpredictable way, or that it may go more brassy. It is impossible to predict how it will turn out really, the only way to know this is to strand test first.I hope that you have found this helpful.Kind Regards Rebecca

As my commercial dye grows out i will have a line of grey at temples. will the 'it's pure' natural dye cover the grey at temples?

A: It takes two applications to cover grey hair and it has to be left on for nearly three hours each time. So apply it and it will darken it a bit and then apply it again a few days later. I know this because I asked the manufacturers. I would advise you to contact them directly because they’re the experts. I have used this tint for about ten years because it’s brilliant. It keeps your hair glossy.

Hi. my hair is about 70% white. i’m just wondering what coverage i will get with this product. many thanks.

I used this, it will certainly cover the white. On me it came out quite dark and be aware it is permanent and does not wash out so I was left with a regrow this line for ages!

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It's Pure Organic Herbal Hair Dye in Dark Brown 110g

Product ID: 48391333

Details

Brand
It's Pure
Colour
Dark Brown
Hair type
Grey Hair
Item form
Powder
Material Type Free
Ammonia Free
Material feature
Gluten Free

🌱100% vegan & cruelty-free

🌿Certified Organic Soil Assoc.

🕒180 min full cure time

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Description

🌿 Elevate your hair game with nature’s purest color boost!

PURE ORGANIC POWER - First Soil Association certified herbal hair dye for guilt-free, vibrant color.
ETHICAL SUSTAINABLE - Fair trade herbs from organic farms, blended in the UK with advanced purity tech.
NOURISH SHINE BOOST - Henna-based formula enhances hair volume and natural shine without damage.
TAILORED NATURAL TONE - Dark Brown shade adapts uniquely to your hair for a personalized, authentic look.
SENSITIVE SKIN FRIENDLY - Free from ammonia, parabens, peroxide & wheat — perfect for allergy-prone scalps.

It's Pure Organic Herbal Hair Dye in Dark Brown is a 110g powder hair color that’s Soil Association certified organic, vegan, and cruelty-free. Made from fair trade, organically farmed herbs processed with advanced technology, it delivers a demi-permanent, natural dark brown shade that enhances hair shine and volume without chemical damage. Ideal for sensitive skin and allergy sufferers, this ammonia-, paraben-, peroxide-, and wheat-free formula offers a healthier, eco-conscious alternative to conventional dyes with a full cure time of approximately 3 hours.

Specifications

ASIN	B00FQRMUK0
ASIN	B00FQRMUK0
Benefits	Gentle on Hair & Scalp
Best Sellers Rank	1,395 in Beauty ( See Top 100 in Beauty ) 1 in Hair Hennas
Brand Name	It's Pure
Colour	Dark Brown
Container Type	Sachet
Country Of Origin	United Kingdom
Country of origin	United Kingdom
Customer Reviews	3.9 3.9 out of 5 stars (2,224)
Customer reviews	3.9 3.9 out of 5 stars (2,224)
Full Cure Time	1.8E+2 Minutes
Hair Color Permanence	Permanent
Hair Type	Grey Hair,Blonde
Is discontinued by manufacturer	No
Item Form	Powder
Item model number	E0610
Manufacturer	It's Pure Organics
Manufacturer	It's Pure Organics
Manufacturer Part Number	E0610
Material Features	Gluten Free, Natural, Organic
Material Type Free	Ammonia Free, Paraben Free, Peroxide Free
Model Number	E0610
Number of Items	1
Package Dimensions	14.6 x 7.1 x 5.7 cm; 150 g
Recommended Uses For Product	Hair coloring
Suitable Hair Colour	Dark Brown
Unit Count	110.0 gram

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$41.61

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Sold byAmazon USADelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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TrustScore 4.5 | 7,300+ reviews

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