Men Pure-Formance Care Clay

I love this product. A little on the expensive side but you get what you pay for, quality. Smells nice and lasts the whole day.Application: a dime size is enough for short to medium hair.Aveda delivers a product that sits well in your hair without feeling greasy. I wouldn’t say it’s matte but has a low shine finish.

What a difference it makes. It took me forever to buy as it’s quite expensive but I knew my hairdresser uses it and finally I thought I’m worth to be treated by the good product. I absolutely love it, it’s not heavy or makes my hair stick but it holds it really well. I have just about shoulder length hair, it’s fine hair but I have a lot of it. I use it nearly every day and I can see it’ll last me for long time. Highly recommend!

I’ve tried plenty of hair products over the years, but this has been my go-to for over five now, and for good reason. It has the perfect balance of hold and flexibility - strong enough to keep my style in place but light enough to let my hair’s natural waviness come through. It never feels greasy or heavy, and it gives a matte, natural finish rather than that overly slick or stiff look. Bonus: it smells great too. If you’re after a reliable, long-lasting product that keeps your hair looking effortless but controlled, this is the one!

Excellent product with a great scent

I had been using a hair dust product for over 10-years however, was advised by a barber that this can dehydrate the scalp and accelerate hair loss. Therefore, I made the switch to clay.There are a lot of clay products on the market so, finding a good one is difficult. I have tried quite a few at this stage, trying to find one which is of good value and performs well over a whole day. Many failed, especially to the latter.This clay is good. It holds itself well throughout the work day, even with medium-length hair (but obviously has better hold the shorter the hair). I only knock off a star because I'm not sure it's great value, as a tub of this only tends to last me around 6-weeks, even with rationed applications (which leads to around >£150 per year).

I love this grooming clay. Excellent hold with a matt finish. Have been using it for years. Not cheap, but lasts ages so good value for money.

I have fine hair which turns a little fluffy after a shower. Using this Aveda hair paste is so easy and effective. A few small dabs on each hand and then I can place and style my hair in seconds. It provides a good hold but not so much that it either looks or feels too much. Aveda make very good products and this one is up there with the best of them. Highly recommended if you want your hair to stay put and not look fluffy.

Good product, worth the little extra

This has been my hair product of choice for a few years now. First picked it up where I get my hair cut & when they stopped carrying the product line I was able to find it here. Back then I had shorter hair and had a faux hawk. I’d blow dry and then use this to style. Held my hair up without being greasy or crunchy. Now I have grown my hair out to a medium/long length with some wave. So my routine now is to towel dry, apply sea salt spray, hand style, let air dry & then use this as a finisher to smooth things out. I’ve also tried the thickening paste, but that can leave my hair a little greasy looking.Pleasant earthy/smokey manly scent, holds well but still workable, with good consistency and matte finish, washes out easily and doesn’t really cause much buildup between washes.

Prodotto utilizzato da anni: ottima tenuta senza appiccicare!

Cire que j'utilise quotiennement.Tient bien et ne fait pas grasse.

La preferita di mio marito per lui la miglior cera

Why did you pick this product vs others?:My salon changed to a new product line and I just don’t like it as much as this Aveda product! Works great on short hair to give a moldable but strong hold. Best thing I like about this product specifically is it keeps your hair feeling soft and doesn’t leave that weird residue on your hair.