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✨ Smooth edges, shine bright, own your style! 💫
As I Am Smoothing Gel is a lightweight, water-based styling gel designed for curly and coily hair (Type 3 & 4). It delivers a strong, flexible hold that controls frizz and smooths edges without flaking or stiffness. Enriched with natural conditioners like aloe vera and wheat protein, it nourishes hair while maintaining shine. Free from sulfates, silicones, and parabens, this gel is safe for daily use and color-treated hair, making it a must-have for polished, long-lasting styles.


| ASIN | B007IVTA0U |
| Benefits | Smoothening |
| Best Sellers Rank | 16,237 in Beauty ( See Top 100 in Beauty ) 91 in Hair Gels |
| Brand Name | As I Am |
| Country Of Origin | USA |
| Customer Reviews | 4.2 out of 5 stars 1,545 Reviews |
| Global Trade Identification Number | 00858380002080 |
| Hair Type | Wavy |
| Hair type | Wavy |
| Item Form | Gel |
| Item Volume | 236.5 Millilitres |
| Item Weight | 8 Ounces |
| Item form | Gel |
| Liquid Volume | 8 Millilitres |
| Liquid volume | 8 Millilitres |
| Manufacturer | Avlon |
| Material Type Free | Paraben Free |
| Number of Items | 1 |
| Product benefits | Smoothening |
| Scent | Aloe,Aloe Vera |
| Scent Name | Aloe,Aloe Vera |
| UPC | 794437072616 883171872412 784922250278 885310328217 885984223610 858380002080 885542182540 799916120345 |
| Unit Count | 227.0 gram |
O**A
Good gel
Lovely
G**G
Good moisture for coyly hair
Nothing miraculous on coyly hair but smells nice, quickly absorbed and leaves them nicely moisturised.
R**Y
Nice gel that is not harsh on the hair
The item arrived in good time and was as described/what I was expecting. I wanted a gel that was not harsh, drying, leaving my hair hard and crunchy and had good ingredients. I have only used it once so far but liked the results. When I bought this product it was £10.99 which is more than enough, it is on another site for £9.99 but the postage was more expensive. Now they are selling it for £14.99, you must be having a laugh! The price you are selling the As I am products on here is absolutely ridiculous. They are cheaper on Gidore by far!
U**N
It really works but dislike the residue
I really wanted to give 5 stars but the residue left by this product in the second day after use it is very uncomfortable. I like the smell and the effect
S**L
Perfect
This gel is perfect. No faults and holds my curly hair down and slicks so well. I've been struggling with eco styler gel because I feel they've changed their formula but this is great and I use much less because it’s much thicker. I just wish I could buy a massive tube
M**O
Good :)
I confused this one with their other curling jelly when I bought it. It doesn’t have an extreme amountnof hold if that is what you’re looking for, but it does leave your hair looking kind of shiny in a way.
M**M
Light, soft and effective
A lot of people have said that it doesn't leave a cast but I've found that you need to use quite a lot of product to get a hard cast. I don't think a hard cast is necessary, and would continue using this gel because it's a good quality gel with natural ingredients, smells great and really tames frizz. I have the whole product range and won't try anything else now. I'm very happy.
Y**T
Works well, smells amazing
I bought this to try and improve the look of twists and styles on thick, afro hair. The hold is moderate but softens my hair nicely for brushing and creates a nice, less frizzy look. Natural ingredients too, so no irritation or damage to my hair experienced.
A**P
La mejor crema que he tenido.Totalmente recomendable
He probado muchos geles de peinado pero este es el mejor sin duda alguna El unico pero es que el producto es un poco caro para la cantidad que tiene. Por lo de más,lo recomiendo 😉
F**T
Very Good
I’m not quite sure I used the product right but as far as I can tell it’s really good. It slicks back the hair without looking oily and it stays in the hair if you want it to. I recommend.
M**D
Lightweight gel
Fast shipping! This gel works so well! It has great hold and no white cast! Will order again!
L**.
Idéale pour des dread
Acheté afin de réaliser mes dread. Ce gel est parfait ! Il n'emet pas d'odeur désagréable. Les résidu sont trèèèèès minime et surtout il n'abime pas le cheveux, tout en faisant une coupe très naturel sans cet effet " gel " que les autres font. Je recommande !
M**Z
Buon prodotto
È denso, quindi con poco prodotto e un po’ d’acqua va bene, fa bene la sua funzione!
Trustpilot
3 weeks ago
2 weeks ago